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Sales Articles

Recommendations From Friends Remail Most Credible Form of Advertising

New York, September 28, 2015 – Trustworthy advertising most commonly originates from those we personally know and believe in. In 60 countries, 83% of individuals responding to online surveys put their faith in the suggestions of their family and friends, as revealed by the Nielsen Global Trust in Advertising Report published today.

July 13, 2023

Mastering the Art of SMART Goal Setting

The concept of SMART goals is a relatively recent development, with its roots traced back to 1981. It was then that George T. Doran, an experienced consultant and previous director of corporate planning for Washington Water Power Company, presented a paper named “There’s a SMART Way to Write Management’s Goals and Objectives.”

July 10, 2023

Body Language in Sales Communication

Body language is an important aspect of sales communication that can significantly impact the outcome of a sales pitch or negotiation. It's important for salespeople to be aware of their own body language, as well as the body language of their customers, in order to effectively communicate and build rapport.

March 30, 2023

The Role of Technology in Modern Sales Techniques

Technology has significantly impacted the way businesses operate and interact with customers, and the sales industry is no exception. Gone are the days of salespeople relying solely on in-person meetings and cold calls to make a sale.

March 27, 2023

How to Create a Sales Plan that Drives Results

Creating a sales plan that drives results is essential for any business that wants to achieve its revenue goals. A well-crafted sales plan outlines the steps you will take to identify, target, and close new customers, as well as the strategies you will use to retain and upsell existing ones.

March 23, 2023

The Benefits of Using Customer Testimonials in Sales

Using customer testimonials in sales is a powerful way to build trust and credibility with potential customers. It's one thing to talk about the benefits of your product or service, but it's another thing entirely to have someone else sing your praises.

March 20, 2023

The Role of Emotional Intelligence in Sales Success

Emotional intelligence (EI) is a critical skill that can be the difference between success and failure in sales. At its core, EI is the ability to recognize and understand one's own emotions and the emotions of others, and to use this awareness to manage and regulate behaviour and relationships.

March 16, 2023

Tips for Mastering the Art of Cold Calling

Cold calling can be a daunting task for many people, especially if they are not naturally outgoing or confident on the phone. However, with the right mindset and approach, it is possible to master the art of cold calling and use it as an effective way to generate leads and close sales.

March 13, 2023

The Power of Storytelling in Sales

Storytelling is a timeless and universal art form that has the power to engage, persuade, and inspire people of all ages and cultures. When it comes to sales, storytelling can be an especially effective tool for capturing the attention and interest of potential customers.

March 9, 2023

Overcoming Objections in the Sales Process

As a salesperson, you know that objections are an inevitable part of the job. Whether it's a concern about price, a lack of perceived value, or simply a hesitation to make a commitment, objections can be challenging to handle. But with the right strategies, you can overcome these objections and close more sales.

March 6, 2023

The Importance of Building Relationships in Sales

In the world of sales, it's easy to get caught up in the pursuit of closing deals and making transactions. However, it's important to remember that building relationships with customers is just as important, if not more so, than making a sale.

March 2, 2023