Privacy Policy
IMPORTANT: PLEASE READ THIS PRIVACY POLICY (“Privacy Policy”).PRIVACY STATEMENT;This Privacy Policy applies to our website www.mitoramarketing.com dedicated to our brand “Mitora Marketing”, where we Mitora Marketing, located in Australia collect certain personal data. We are the controller or the Personal Data collected and processed through this Site and App. Please read this Privacy Policy carefully as it contains important information to help you understand our practices regarding any personal information that you give to us or that we collect otherwise in the context of the Site and APP (“Personal Data”).What Personal Data We Collect and How We Use Your Personal Data:
You can use the majority of our Site and APP without being required to provide any Personal Data to us. For certain services of activities you will need to provide Personal Data for us to be able to provide you the requested service for you to participate in the activity. Requested information on the Site/APP marked with an asterisk is mandatory. If you do not provide the requested information, we will not be able to deliver the service to you or you cannot participate in the activity. In addition to information you are required to provide to us in order to participate in activities/campaigns, we collect information, when you visit and book through our Site/App.
Information About Your Visit To Our Site/APP.
We collect certain information when you visit our Site/APP, such as your IP Address, which web pages you visit, device category, browser and type of internet browser, social media activity (such as Twitter, LinkedIn, Google, Facebook & Instagram) clicks and views. The information about your use of our Site and services enables us to build segments, which are groups of website visitors or customers with a number of common characteristics such as age group, gender or region. We will likely add you to one of our segments. Segments are used by us to customize the Site/APP and to e.g change the order of search results or where we place certain offers so you are more likely to see these but also to personalise Site/APP content so these may be tailored to your preferences. We may also use segments to show online advertisements that we think are relevant for you.
We use this Personal Data as it is necessary in our legitimate interests to do so to promote our products and services to our Site/App visitors, to maintain the relevance of our brands and reputation, to enable us to attract more Site/App visitors and to grow business by serving Site/APP visitors with advertising relating to our brands. We will retain the Personal Data for 24 months after your last relevant activity on our Site/App. We will ask for prior consent when we are legally required.
How We Share Your Personal Data
We share your personal data with affiliates for operational purposes and market activation. In this Policy, we will only share or receive such Personal Data and cookie data when we are allowed to do so by law. This means that you will be asked for prior consent, if this should be the lawful basis (for example when we share cookie data). When we are allowed to rely on our legitimate interest, we will do so. This is the case when we create and share aggregated marketing insights or segments.
We may need to share Personal Data with third parties to help us provide services and products to you and to run our Site/App. These third parties are:
service providers where this is needed to provide us with a service and to provide data analytics services;service providers that help us organise campaigns and promotions;first and third-party advertising companies;media agencies for marketing purposes and research purposes;social media providers;
These parties may be located somewhere else in the world. When Personal Data is stored by us we will ensure an adequate level of protection of the transferred Data. We require service providers to use appropriate measures to protect the confidentiality and security of the Personal Data.
We also may need to provide Personal Data to law enforcement bodies in order to comply with any legal obligation or court order.
Retention Of Your Personal Data
We will retain your Personal Data for as long as legally required or for as long as necessary to provide you with any requested services or for any of the other purposes listed in this Privacy Policy. The specific retention terms are listed in this Privacy Policy for each of the relevant purposes. We will take reasonable steps to destroy or de-identify Personal Data we hold if it is no longer needed for the purposes set out above or after the expiration of the defined retention term.
Cookies
A major part of the information referred to in this Privacy Policy is collected via our use of cookies and similar techniques. Cookies are small text files containing small amounts of information which are downloaded and may be stored on your user device, e.g. your computer, smartphone or table. Techniques we use that may be similar to cookies are tracking pixels, Java scripts, tags and web beacons. These cookies and similar techniques are sometimes necessary to remember your account settings, language and country, but also enable us to measure and analyze your behavior on our Site/App and for showing you personalized advertisements on our Site/APP or on third party websites. Where required, you will be asked for consent to our use of cookies. To view more information on what cookies we use and how we use them please review our separate cookie policy.
Social Media
You may choose to share information on our Site/App via social media, such as Facebook, Instagram, LinkedIn and YouTube. This means that the information you share, with name and preferences, shall be visible to visitors of your personal pages.
Children’s Privacy
This Site/APP is not intended for use by individuals under the age of 18 (or the applicable legal age for consuming the products in question). We do not knowingly collect Personal Data from individuals under the age of 18.Your Rights to Access, Rectification, Deletion, Restriction and Data PortabilityIf your personal data is or has been subject to the Australian Law, you have the right to request access to and deletion of your personal data, to request restricted processing, to receive and overview of the personal data that you have provided to us in a structures, commonly used and machine-readable format. You also have the right to file a compliant with your local data protection authority. All your rights are subject to applicable data protections laws and other relevant laws and regulations. Where you have provided consent to our use of your Personal Data, you have the right to withdraw your consent without this effecting the lawfulness of our use of this Data before your withdrawal.Please note that is you make use of (some of) your choices and rights, you may not be able to use, in whole or in part, our Site/APP services anymore.Your Right to ObjectYou also have a right, in certain circumstances, to require us to stop processing your Personal Data, but where we have compelling legitimate grounds, we will continue processing your Personal Data. However, you have the right to object to our use of your Personal Data for direct marketing purposes, including profiling and when you do so, we will accommodate your request.UpdatesWe will keep this Privacy Policy under review and make updates from time to time. Any changes to this Privacy Policy will be posted on our Site/App and to the extent possible, communicated to you. ContactIf you wish to exercise any of your rights listed above, if you have any other question or a complaint about this Privacy Policy or about our handling of your Personal Data, please contact us.COOKIE POLICYIMPORTANT: PLEASE READ THIS COOKIE POLICY (“Cookie Policy”).Mitora Marketing located in Australia uses cookies to give you a better online experience. In order to make full use of the Site/APP, your computer, tablet or mobile phone will need to accept cookies. We feel that it is important that you know what cookies our Site/APP uses and for what purposes. This will help protect your privacy, while at the same time providing you with the best online experience.What is a cookie?Cookies are small text files containing small amounts of information which are downloaded and may be stored on your user device e.g your computer (or other internet enable devices, such as smartphone or tablet). At Mitora we may use similar techniques, such as pixels, web beacons and device fingerprints. For the sake of consistency, all these techniques combined will here hereafter referred to as ‘cookies’. This Cookie Policy provides you with information about the cookies we use and why. Our Privacy Policy sets out full details of the personal data we collect and how we may use your personal information.Cookies used on the Site/APPBy clicking ‘Yes’ on the cookie banner, you give your consent to Mitora to place and/or read cookies. Mitora uses several different types of cookies: 1) functional cookies, 2) analytics cookies, and 3) advertising cookies. Some of these are session cookies which are temporary and allow us to link your actions during a browser session. Session cookies are erased when you close the browser. Other cookies are persistent cookies which remain on your device for the period of time specified in the cookie. The Site/APP uses cookies for the following purposes:FUNCTIONAL COOKIES
Functional cookies are essential and help you navigate the Site/APP. They enhance the user friendliness of the Site/APP for visitors. These cookies make sure that you only have to pass the age-gate once and that your basket is saved during all the steps of your checkout process. These cookies also help to support Site/APP security and basic functionality.
ANALYTICS COOKIES
Analytics cookies help us to understand the behavior of our visitors and the usage of the Site/APP in an aggregated manner. For instance, we can use these cookies to gain insight into how our visitors use our Site/APP. This means we can find out what works and what doesn’t, it allows us to continuously improve the Site/APP, and measure how effective our advertising and communication is. ADVERTISING COOKIES
Advertising cookies will remember your product and page preferences and in general that you visited the Site/APP. We strive to provide you with advertisements relevant to you and your interests on other online platforms, where available based on your visits and surfing behavior on our Site/APP and other third-party websites. Based on these interests, we develop a segmented profile and then adapt the content and the advertisements on our Site/APP for various groups of customers. Third parties that set cookies via our website may also try to find out what your interests are in this way, and this information may also be used to present you with content or advertisements that appear more likely to be of interest to you on other, non-Mitora Marketing application. In this case, the information about your current website visit may be combined with information from previous visits to websites other than ours. These advertising cookies are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of advertisements.Even if no advertising cookies are used, please note that you will be provided with advertisements on our Site/APP; however, these advertisements will not be tailored to your interests. These advertisements can, for instance, be modified according to the content of the website. You can compare this type of content-related Internet advertisements with advertising on television. If, say, you are watching a cookery programme on TV, you will often see an advertisement about cooking products during the advert breaks while this programme is on.Third party social networks (e.g. Facebook, YouTube, Twitter, LinkedIn) may also place cookies. This enables you to share content of the Site/APP on social networks. These third parties may use cookies for their own purposes. Mitora has no influence over how these social media networks make use of your data. For more information regarding the cookies set by the social media networks please refer to their own privacy and cookie policies.Sharing of Cookie data We offer you the possibility to consent to our use of cookies or to set your preferences regarding certain categories of cookies by clicking ‘Cookie settings’ in the banner. You can change your preferences at any time by clicking on the ‘Cookie Settings/Set Preferences’ hyperlink that is available on our APP – which also enables you to withdraw the consent you have previously given to us. This hyperlink will include a list of all analytical and advertising cookies.Please be aware that Mitora currently does not make use of a technical solution that would enable us to respond to your browser's 'Do Not Track' signals. Besides using the ‘Cookie Settings/Set Preferences’ hyperlink on our Site/APP, you can manage your cookie settings in your browser settings at any time. Please be aware that your browser settings may not offer you the same ease of use as the Cookie Settings/Set Preferences on our Site/APP. If you simply disable all cookies in your browser settings, you may find that certain sections or features of our Site/APP will not work, because your browser may prevent us from setting functionally required cookies. Therefore, it is recommended to use the Cookie Settings on our website instead of disabling all cookies via your web browser.
We will keep this Cookie Policy under review and make updates from time to time. Any changes to this Cookie Policy will be posted on our Site/APP.page and to the extent reasonably possible, will be communicated to you. You can consult this web page for the latest version.