You can use the majority of our Site and APP without being required to provide any Personal Data to us. For certain services of activities you will need to provide Personal Data for us to be able to provide you the requested service for you to participate in the activity. Requested information on the Site/APP marked with an asterisk is mandatory. If you do not provide the requested information, we will not be able to deliver the service to you or you cannot participate in the activity. In addition to information you are required to provide to us in order to participate in activities/campaigns, we collect information, when you visit and book through our Site/App.
Information About Your Visit To Our Site/APP.
We collect certain information when you visit our Site/APP, such as your IP Address, which web pages you visit, device category, browser and type of internet browser, social media activity (such as Twitter, LinkedIn, Google, Facebook & Instagram) clicks and views. The information about your use of our Site and services enables us to build segments, which are groups of website visitors or customers with a number of common characteristics such as age group, gender or region. We will likely add you to one of our segments. Segments are used by us to customize the Site/APP and to e.g change the order of search results or where we place certain offers so you are more likely to see these but also to personalise Site/APP content so these may be tailored to your preferences. We may also use segments to show online advertisements that we think are relevant for you.
We use this Personal Data as it is necessary in our legitimate interests to do so to promote our products and services to our Site/App visitors, to maintain the relevance of our brands and reputation, to enable us to attract more Site/App visitors and to grow business by serving Site/APP visitors with advertising relating to our brands. We will retain the Personal Data for 24 months after your last relevant activity on our Site/App. We will ask for prior consent when we are legally required.
How We Share Your Personal Data
We share your personal data with affiliates for operational purposes and market activation. In this Policy, we will only share or receive such Personal Data and cookie data when we are allowed to do so by law. This means that you will be asked for prior consent, if this should be the lawful basis (for example when we share cookie data). When we are allowed to rely on our legitimate interest, we will do so. This is the case when we create and share aggregated marketing insights or segments.
We may need to share Personal Data with third parties to help us provide services and products to you and to run our Site/App. These third parties are:
service providers where this is needed to provide us with a service and to provide data analytics services;service providers that help us organise campaigns and promotions;first and third-party advertising companies;media agencies for marketing purposes and research purposes;social media providers;
These parties may be located somewhere else in the world. When Personal Data is stored by us we will ensure an adequate level of protection of the transferred Data. We require service providers to use appropriate measures to protect the confidentiality and security of the Personal Data.
We also may need to provide Personal Data to law enforcement bodies in order to comply with any legal obligation or court order.
Retention Of Your Personal Data
You may choose to share information on our Site/App via social media, such as Facebook, Instagram, LinkedIn and YouTube. This means that the information you share, with name and preferences, shall be visible to visitors of your personal pages.
Functional cookies are essential and help you navigate the Site/APP. They enhance the user friendliness of the Site/APP for visitors. These cookies make sure that you only have to pass the age-gate once and that your basket is saved during all the steps of your checkout process. These cookies also help to support Site/APP security and basic functionality.
Analytics cookies help us to understand the behavior of our visitors and the usage of the Site/APP in an aggregated manner. For instance, we can use these cookies to gain insight into how our visitors use our Site/APP. This means we can find out what works and what doesn’t, it allows us to continuously improve the Site/APP, and measure how effective our advertising and communication is. ADVERTISING COOKIES