Digital Marketing Articles

18 Key Video Marketing Statistics and Their Implications for Your Business

Have you hopped onto the video marketing bandwagon yet? For those who own a small enterprise or work as solopreneurs, an overwhelming body of evidence indicates that online video marketing should claim a hefty portion of your advertising and marketing budget.

The Changing Face of B2B Marketing

The B2B arena is undergoing significant transformations. But what specific aspects have transformed? To shed light on this, we initiated a survey involving B2B decision-makers to decode their purchasing and research behaviors.

Understanding Consumers' Local Search Behaviour

Each day, individuals seek out items or services in their vicinity. To gain insights into this local search activity, Google joined forces with Ipsos MediaCT and Purchased, conducting research studies involving over 5,000 U.S. smartphone users.

Digital 2019: Global Internet Use Accelerates

We Are Social and Hootsuite’s latest collection of Global Digital 2019 reports reveals that internet users are growing by an average of more than one million new users every day, with all of the original ‘Next Billion Users’ now online.

Unraveling the Fear Factor in Email Marketing: 15 Startling Statistics

Email marketing remains a powerful tool in the digital marketer's toolbox, boasting an impressive return on investment, significant reach, and the ability to foster and maintain meaningful customer relationships.

How Automation is Saving Time and Money

In a world where every second counts, automation is the key to saving time and money. We live in a fast-paced society that demands quick results, so when you can do something faster than ever before, you're going to be rewarded.

Drafting the Perfect Outreach Email

To create a perfect marketing campaign, it is vital that you understand what appeals to your target audience and how they would react to certain features provided by your company.

Buyer Persona - Are They Still Relevant?

A buyer persona is a fictional depiction of your ideal customer. It's a way to make sure you know whom you're selling to and what type of person they are. You can use that information then to help create stronger marketing strategies.

Digital Branding that Stands Out Online

The internet is a crowded place, and it's only getting more crowded. To make your brand stand out online you need to understand the need, know your audience, develop a concept for your brand and identity.

Sales & Digital Marketing - How are they Linked?

I'm sure you've heard the phrase "sales and marketing are like peanut butter and jelly." Well, it's true! These two teams are intrinsically linked - they need to communicate with each other to be successful.

Benefits of Hiring a Digital Marketing Agency

In the age of digital marketing, you might be wondering if hiring a digital marketing agency can help you to save time and money. Well, the answer is yes! Read the article to see how digital marketing boost your digital campaigns.

Reaching New Audiences Through Digital Exposure

Your business has a lot of potential customers, but you can't reach them all alone. In this article, we'll go over some of the best ways to reach new audiences and grow your business with digital exposure.

Digital Data - Understanding How Data is Gathered

Data is the currency of the digital age. It’s used for everything - from targeting online ads to understanding what content a user will want to see next. Let's dive into why gathering digital data is important.

3 Free Tools You Need when Growing a Digital Presence

There's no denying it: if you want to grow your brand, you need a strong digital presence. That means having a website that looks good and performs well, having an active social media presence, and more.

Digital Marketing - A Guide for Online Business

Digital marketing is a broad term, so let’s break it down into its most important parts. You need to define your goals for the business and then research which channels you should use to achieve those goals.