There's no denying it: if you want to grow your brand, you need a strong digital presence. That means having a website that looks good and performs well, having an active social media presence, and more.
There's no denying it: if you want to grow your brand, you need a strong digital presence. That means having a website that looks good and performs well, having an active social media presence, and more. But many of these things can be costly for small businesses that don't have the time or money to invest in them. Thankfully, there are some free tools out there that will help you get started on growing your digital footprint without breaking the bank!
With the right tools, you can grow your digital footprint without spending a ton of money.
You don’t need to spend thousands on software to track your online presence and social media profiles. There are plenty of free tools that can help you do this just as well. And they're great for small businesses, start-ups, and even individuals who want to get started with marketing their own products/services online. Here are three free tools you should consider using:
As you begin to grow your digital presence, you are going to need a project management tool. Project management is just a fancy way of saying “things that need to get done”.
For example, let's say you want to start a blog on the topic of blockchain technology. You know it's going to take some time and effort and so far, all you have is an idea in your head and maybe some research notes from last night's Google searches.
A project management tool helps keep all these ideas organized by creating tasks for each step along the way. It also helps keep track of deadlines, who is working on which part at any given time, and communicating between team members when necessary.
Monday.com is a project management tool that helps you stay on top of your goals and deadlines. It's easy to use, with a simple drag-and-drop interface for rearranging tasks and setting due dates, which makes it great for people who don't have much experience using project management systems in general.
It also comes with built-in features to help keep you organized: there's a calendar view so you can see all your tasks at once, as well as a task list that shows all the things you need to do right now on one page. You can add deadlines and checklists as needed, too!
Monday isn't perfect—it can be complicated if you try to use some of its more advanced features without proper training--but overall, it's an effective tool for managing time effectively when working remotely or juggling multiple projects at once. The best part? Monday costs nothing if you're using it for personal projects!
A reporting tool is a set of analytics that will help you monitor how your campaign is performing. It tracks metrics like time on site, bounce rate (the percentage of people who land on your page and leave immediately), and conversion rates.
Of course, any good reporting tool should provide these metrics in addition to anything else you may need. While there are many kinds of reporting tools out there—from Google Analytics to HubSpot—the most basic ones tend to be the most straight forward and easy to use.
The second free tool is Google Analytics. Google Analytics is the most popular free analytics tool, and it gives you detailed information about your traffic including what keywords people are searching for, how they got to your site, and how long they stayed. It’s easy to use and there’s no cost!
You can also track conversions—if you run an ad campaign on Facebook or other social media sites that links back to your website, then Google Analytics will tell you which ads resulted in sales (or whatever else it is that matters to you).
To make your brand look professional, you need a tool that allows you to design them. You want your brand to be clean and simple, but also eye-catching enough that people will remember it. If you are unable to create a good brand design yourself, there are plenty of sites where designers offer their services at reasonable prices. You can also hire someone who specializes in graphic design if finances allow for it.
Business cards serve as the first introduction we have with potential clients or customers who visit our physical store locations; therefore, we always need them on hand. There are many free business card templates available online which can help us get started quickly so there's no excuse not having one already made up before meeting with someone new.
Canva is a free online tool that allows you to design images, social media posts, and more. It has a simple drag-and-drop interface to help you create designs without having any design experience. You can use their templates or create custom designs with Canva. They also offer a paid version with some premium features like unlimited graphics, custom layouts for presentations and business cards, team collaboration tools so multiple people can work on the same project together at once, and more.
We hope you've enjoyed our list of free tools for growing a digital presence. Keep in mind that these are just a small sampling of all the different options out there, so keep an eye out for more! We'd love to hear from you about what other tools you've found helpful—or even ones that didn't make the cut here but should have! Let us know in the comments below.
Perfect for both beginners and experienced professionals, upgrade your skills and achieve your goals with our online courses.
Content marketing has emerged as a cornerstone of modern marketing strategies, and in 2023, it continues to evolve and redefine how brands connect with their target audiences.
Have you hopped onto the video marketing bandwagon yet? For those who own a small enterprise or work as solopreneurs, an overwhelming body of evidence indicates that online video marketing should claim a hefty portion of your advertising and marketing budget.
The B2B arena is undergoing significant transformations. But what specific aspects have transformed? To shed light on this, we initiated a survey involving B2B decision-makers to decode their purchasing and research behaviors.