Joshua Micallef

Joshua Micallef

It can be hard to tell if you are focusing too much on the numbers.

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Joshua Micallef

Content Marketing in 2023: Empowering Brands in the Digital Era

Content Marketing in 2023: Empowering Brands in the Digital Era

Content marketing has emerged as a cornerstone of modern marketing strategies, and in 2023, it continues to evolve and redefine how brands connect with their target audiences.

October 6, 2023
18 Key Video Marketing Statistics and Their Implications for Your Business

18 Key Video Marketing Statistics and Their Implications for Your Business

Have you hopped onto the video marketing bandwagon yet? For those who own a small enterprise or work as solopreneurs, an overwhelming body of evidence indicates that online video marketing should claim a hefty portion of your advertising and marketing budget.

October 6, 2023
The Changing Face of B2B Marketing

The Changing Face of B2B Marketing

The B2B arena is undergoing significant transformations. But what specific aspects have transformed? To shed light on this, we initiated a survey involving B2B decision-makers to decode their purchasing and research behaviors.

October 6, 2023
Site Speed Enhancement: A Comprehensive Guide to Case Studies, Practical Tips, and Effective Tools for Boosting Your Conversion Rate

Site Speed Enhancement: A Comprehensive Guide to Case Studies, Practical Tips, and Effective Tools for Boosting Your Conversion Rate

Site speed is an integral component of any online business's success strategy. Numerous studies and practical experiences underline its vital role in enhancing the user experience.

October 6, 2023
Understanding Consumers' Local Search Behaviour

Understanding Consumers' Local Search Behaviour

Each day, individuals seek out items or services in their vicinity. To gain insights into this local search activity, Google joined forces with Ipsos MediaCT and Purchased, conducting research studies involving over 5,000 U.S. smartphone users.

October 6, 2023
Digital 2019: Global Internet Use Accelerates

Digital 2019: Global Internet Use Accelerates

We Are Social and Hootsuite’s latest collection of Global Digital 2019 reports reveals that internet users are growing by an average of more than one million new users every day, with all of the original ‘Next Billion Users’ now online.

October 6, 2023