Advanced SEO Strategies

Class 7: Advanced SEO strategies.

‍

Welcome to the advanced SEO strategies class. Today, you will learn the latest and most effective techniques for improving your website's visibility and search engine ranking. We will cover advanced topics such as international SEO, video SEO, and voice search optimisation. Furthermore, step-by-step guides are provided on how to implement these strategies for your own website.

‍

Remember to ask questions in the comment section if you need further explanation.

‍

International SEO

International SEO is a more complex process than traditional SEO, as it requires a deeper understanding of the target market, culture, and language. The process involves several key elements, including:

‍

• Keyword research:

o Identifying the most relevant keywords for the target market, in the target language. This includes identifying variations of keywords, long-tail keywords, and local search terms that are specific to the target market.

‍

• Content localization:

o Adapting the content of a website to the language and culture of the target market. This includes translating content, using local terminology, and ensuring that the tone and style of the content are appropriate for the target market.

‍

• Technical optimization:

o Ensuring that the website is properly configured to rank well in search engines for the target market. This includes using hreflang tags to indicate the language and regional targeting of the website, as well as ensuring that the website is accessible to search engines.

‍

To attract international traffic, you need to focus on these key points:

‍

1. Website Language: The website should be translated into the language of the target market. It's also important to use the language consistently throughout the website and to use the correct language meta tags.

‍

2. Website Location: The website should indicate its target country or region, either through the domain name (e.g. .fr for France) or through the use of country-specific subdirectories or subdomains (e.g. website.com/fr/ for France).

‍

3. Localization: The website should be customized for the local market, including the use of local currency, measurements, and dates. It should also feature local content and links to local resources.

‍

4. Link building: It's important to acquire links from high-quality websites within the target market. These links can help improve the website's ranking in search engines for that market.

‍

Video SEO

Video SEO refers to the practice of optimizing a video for discovery and ranking on search engines like Google. When you optimize your videos for search, you can increase the chances that your target audience will discover and watch your content.

‍

To optimise your video for search engines, you first need to use relevant and specific keywords in your video title, description, and tags.

• By including relevant keywords in your video's title, description, and tags, you can help search engines understand the content of your video and how it relates to specific search queries. This can increase the chances that your video will appear in search results when people are looking for information on a particular topic.

‍

Make sure your video is properly formatted and hosted on a platform that is easily discoverable by search engines.

• For search engines to index and rank your video, they need to be able to access it. To make your video easily discoverable, it's important to ensure that it is properly formatted and hosted on a platform that is search engine friendly. Some popular video hosting platforms include YouTube, Vimeo, and Wistia.

‍

Use closed captions and transcripts to make your video more accessible and improve its chances of ranking.

• Closed captions and transcripts can make your video more accessible to a wider audience, including people who are deaf or hard of hearing, or who speak a different language. In addition, search engines can use transcripts to understand the content of your video and how it relates to specific search queries. This can improve your video's chances of ranking in search results.

‍

Promote your video on social media and other platforms to drive traffic back to your website and improve its visibility in search results.

• Sharing your video on social media and other platforms can help drive traffic back to your website and improve the visibility of your video in search results. By promoting your video on platforms where your target audience is active, you can increase the chances that they will discover and watch your content.

‍

Use analytics tools to track the performance of your video and optimize it based on data.

• There are several analytics tools that you can use to track the performance of your video and understand how it is being received by your audience. By analysing data on things like view count, engagement, and conversion rates, you can identify areas for improvement and optimize your video accordingly.

‍

Voice search optimization

Voice search optimization is a relatively new concept in the world of SEO, as voice assistants like Siri and Alexa have only recently become widely used. Optimizing for voice search can have a significant impact on a website's visibility and traffic, as it allows users to find the information they need more easily and quickly.

Some key elements of voice search optimization include:

‍

• Long-tail keywords:

o Voice searches tend to be longer and more conversational than typed searches, so it's important to include long-tail keywords in your content that match the natural language of users.

‍

• Natural language:

o Using natural language in your content can help it rank better in voice search results. This means using phrases and questions that are like how people would naturally speak.

‍

• Featured snippets:

o Featured snippets are the answer boxes that appear at the top of search results, they are particularly useful for voice searches as they are the answer that is read out loud. Optimizing your content to be featured in snippets can help increase visibility and click-through rate.

‍

• Structured data:

o Using structured data such as schema markup can help search engines understand the context of your content and make it more likely to appear in voice search results.

‍

• Optimize for mobile:

o As a significant number of voice searches are done on mobile devices, it's important to have a mobile-friendly website that is easy to navigate and quickly loads.