eCommerce SEO

Class 8: eCommerce SEO

Welcome to the final class of the course! Before you complete this class, be sure to check out all the training resources for each video found in the resources tab below. Feel free to download and refer to them when you need a quick refresher of information.

‍

It has been a pleasure being your instructor, and I hope you’ve learned a lot from this course. To continue learning after this course is over, subscribe to our newsletter and visit our blog posts to get quick bites of new information. New courses will be released soon that cover other topics including PPC, social media marketing, sales funnels and lead generation, and plenty more!

‍

So, for the last time – let’s get into it!

‍

eCommerce SEO is the process of optimizing an eCommerce website to improve its visibility and rankings in search engines for relevant keywords. Like traditional SEO, the goal of eCommerce SEO is to drive more organic traffic to the website and increase online sales. The SEO of an eCommerce website is different from a regular website, as it must consider the specific needs of an eCommerce platform such as product pages, categories, and filters.

‍

Let’s walk through the steps to performing eCommerce SEO:

‍

Step 1: Research keywords:

• Identify the keywords that potential customers are using to search for products like those that you sell. You can use tools such as Google's Keyword Planner to help with this.

‍

Step 2: Optimize your product titles and descriptions:

• Use the keywords you identified in step 1 to optimize the titles and descriptions of your products. Make sure to write compelling descriptions that will convince people to buy from you.

‍

Step 3: Use relevant and high-quality images:

• Include clear and high-quality images of your products. This can help to convince people to purchase from you and can also help with your SEO.

‍

Step 4: Use unique and relevant product titles and descriptions for each product:

• Don't just copy and paste the same product description for every product. This will not only be boring for potential customers, but it can also hurt your SEO because search engines may view it as duplicate content.

‍

Step 5: Use header tags:

• Use H1, H2, and H3 tags to structure your product pages and make them easier to read. This can also help with your SEO.

‍

Step 6: Use internal linking:

• Link to other pages on your site from your product pages. This can help search engines understand the structure of your site and can also help with your SEO.

‍

Step 7: Use external linking:

• Link to other relevant websites from your product pages. This can help to establish your site as an authority on the topic and can also help with your SEO.

‍

Step 8: Make sure your site is mobile-friendly:

• With more and more people using their smartphones to shop online, it's important to make sure that your site is mobile-friendly. Google has a "Mobile-Friendly Test" that you can use to see if your site is mobile-friendly.

‍

Step 9: Use social media:

• Use social media to promote your products and drive traffic to your site. This can also help with your SEO because search engines may view social media activity as a signal of the quality and popularity of your site.

‍