New York, September 28, 2015 – Trustworthy advertising most commonly originates from those we personally know and believe in. In 60 countries, 83% of individuals responding to online surveys put their faith in the suggestions of their family and friends, as revealed by the Nielsen Global Trust in Advertising Report published today.
The concept of SMART goals is a relatively recent development, with its roots traced back to 1981. It was then that George T. Doran, an experienced consultant and previous director of corporate planning for Washington Water Power Company, presented a paper named “There’s a SMART Way to Write Management’s Goals and Objectives.”
Google’s definition of bounce rate is the percentage of single pageview visits to a website. But they have it wrong. Nonetheless, I usually stick with Google’s definition in meetings. Google probably avoids the full explanation for the same reason I do: it's not especially brief and rarely adds much value to the conversation.
Email marketing remains a powerful tool in the digital marketer's toolbox, boasting an impressive return on investment, significant reach, and the ability to foster and maintain meaningful customer relationships.
In today's digital age, businesses face an ever-increasing challenge to stand out in the crowded marketplace and capture the attention of their target audience.
In today's digital age, where mobile devices have become an integral part of our lives, it is crucial for businesses to prioritize mobile optimization to maximize their conversions.