Effective Keyword Research for your PPC Campaign

Introduction.

If you are a PPC professional, I am sure that you know how important it is to get started with keyword research. There are many factors that come into play when it comes to keyword research and choosing only the best ones is not an easy task. If you want to make sure that your PPC campaign gets off to a good start, I have some tips for you:

Identify your PPC goals.

First, you need to identify your PPC goals. You can't just blindly launch a campaign without knowing where it will lead and what you want to achieve with it. So, before you start, take a minute to think about what your end goal is. Ask yourself: What do I want my PPC campaign to accomplish? Is there anything specific I'm hoping for? Do I have any objections or concerns that might make it difficult for me to reach my goal? Once you've answered these questions, write down your answers in as much detail as possible. For example:

The main thing I want from this campaign is more new members who sign up for our home workout program at $35/month (which includes access not only to the program itself but also to additional fitness resources like meal plans). We currently have 100 active members who pay $5/month (or more) for access; so, if we can get 5% more people per month, then our membership numbers should increase by 20% overall each year.

Conduct keyword research for your PPC campaign.

Keyword research is an integral part of PPC. It helps you understand your audience, the market and competition, and how to speak to people in a way that resonates with their needs. Let's look at some of the benefits of keyword research:

Understand your audience.

When conducting keyword research, it's important to keep in mind whom you're targeting with your ad copy and landing pages. Do they have children or grandchildren? Are they financially stable? Are they religious? These details will help inform which keywords are most relevant for them—and why those words matter when crafting ad copy.

Understand the market and competition.

To get results-driven keyword phrases that drive conversions but aren't too competitive (meaning they'll cost too much), start by looking at what competitors are bidding on so you can find similar terms that aren't as expensive but still highly relevant for potential customers.

Run a Google Trends report.

Google Trends is a free tool that helps you find trending topics and related keywords. It uses big data to analyse trillions of search queries from Google users to understand what's popular, why it's popular, and what's driving the trend.

Google Trends can be useful for keyword research because it allows you to uncover new and relevant terms that people are searching for on a global level. The data gives an idea of how strong the demand is for certain terms by showing search volume over time, as well as showing which countries are most interested in those terms.

Check the competition.

This is a no-brainer, but it’s still worth saying: if you want to know how much traffic your competitors are getting for a certain keyword, just type it into Google AdWords and see what pops up.

Look at their ads: Which ones are working? What language do they use? Are there keywords in their copy that don't match up with what’s driving conversions?

Look at their landing pages: What kind of message are they using? Are they trying to get people to act right away or do they expect them to read through a lot of text first? Does the page provide enough information or does it need more detail (or less)? The answer will tell you how strong the competition is and give insight into what works best.

Do not forget to add negative keywords.

Negative keywords can be a little tricky, but they're essential for your PPC campaign. If you haven't yet implemented negative keywords into your account, now is the time!

Negative keywords essentially search queries that you do not want people to be able to include in their searches. Whether it's because those queries are irrelevant to your business or because they don't match your brand's tone and feel, it's important that you exclude them from being included in campaigns. Negative keywords help keep low-quality traffic out of your PPC campaigns so that only high-quality traffic remains - this leads to more conversions and ultimately more revenue for your company.

Conclusion.

So, there you have it, a simple guide to how to find the best keywords and phrases for your PPC campaigns. We hope you found this article useful in helping you get more clicks, conversions, and sales from your online marketing efforts. Good luck!