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Pay-Per-Click (PPC) Articles

PPC Tips & Tricks - Optimising PPC for Small Business

PPC (pay-per-click) advertising is one of the most effective ways to get your business in front of customers. While it might seem like a daunting task, it's quite simple as long as you have the right tools and know what questions to ask.

February 27, 2023

The Impact of Quality Score on PPC Ad Performance

Quality Score is a metric used by Google to determine the relevance and effectiveness of a PPC (pay-per-click) ad. It is a key factor in determining how well your ad will perform, as it affects your ad's placement on the search results page and the cost of your ad.

February 23, 2023

Effective Keyword Research for your PPC Campaign

If you are a PPC professional, I am sure that you know how important it is to get started with keyword research. There are many factors that come into play when it comes to keyword research and choosing only the best ones is not an easy task.

February 20, 2023

Optimise Your Google Ads Campaign With These 5 Simple Steps

Improving a Google Ads campaign can seem like a daunting task, but with a little bit of effort, you can greatly increase the effectiveness of your campaign. Here are some tips for improving your Google Ads campaign.

February 16, 2023

Key Data Metrics in Google Ads

Google Ads is a great tool for any business. It offers the ability to track how well your ads are doing and adjust as needed. Read more to learn what Google Ad metrics matter the most.

February 13, 2023

Creating the Perfect PPC Campaign in 2023

PPC marketing is one of the most effective ways to reach a target audience. It's also very easy to do, but that doesn't mean it's not without its challenges.

February 9, 2023

Google Ads - How to Increase Conversions 2023

Are you tired of seeing your website traffic go up, but your conversions are lower than they were last year? Or maybe you're wondering why the same people who were clicking on ads in the past aren't doing it anymore.

February 6, 2023

What is PPC? Fast Tracking Digital Growth

Whether you're an established brand or a start-up, we all have the same problem: getting more qualified leads. Pay-per-click (PPC) advertising can be an effective way to reach more people quickly.

February 2, 2023