Google Ads - How to Increase Conversions 2023

Are you tired of seeing your website traffic go up, but your conversions are lower than they were last year? Or maybe you're wondering why the same people who were clicking on ads in the past aren't doing it anymore.


Are you tired of seeing your website traffic go up, but your conversions are lower than they were last year? Or maybe you're wondering why the same people who were clicking on ads in the past aren't doing it anymore. The answer might be that Google Ads isn't working as well for you as it used to. Luckily, there are ways to increase your conversion rates with Google Ads.

Increase your keyword relevancy

It's important to have keyword relevance in your ad copy and landing page. This means that your keywords are closely related to the content of your ad text and the landing page. When you have high keyword relevancy, it indicates that searchers will find what they are looking for when they click on your ad. Google Ads uses a Quality Score system that considers several factors including:

●    KeywordRelevance (the more relevant keywords are, the better)

●    LandingPage Experience (does it match up with what's promised?)

●    AdText Quality (is it engaging?)

Optimize to increase your quality score

Quality score is a measure of how relevant your ads are to the user. It’s a number from 1 to 10, with 10 being the highest.

The higher your quality score, the lower your CPC will be and vice versa; so, it’s important that you optimize for this metric if you want to get a better return on investment (ROI) from Google Ads.

How do you improve your quality score? The first thing to understand is that there are two parts:

●    Relevance- This is related to ad copy and landing pages; if they don’t match what peoplesearch for, they won’t convert as well!

●    Data- This can come from metrics like keyword bid prices or clicks per keyword;each of these factors contributes a certain amount towards improving overallperformance so it's important not just focus on one aspect at once but ratherall together when making changes in order avoid any negative impact caused bypulling out too many levers at once!"

Create different ad copy with A/B testing

It's important to remember that you're only as good as your ad copy. A/B testing is a great way to find out what works best and increase CTR and conversions.

The first step in the process is deciding which ad copy you would like to test. After creating two different versions of your ads and setting up the campaign on Google Ads, it's time for the fun part: splitting traffic between them! This may seem intimidating at first but don't worry—if each variation has equal amounts of traffic coming from search engines, everything should go smoothly.

Increase your CPC bid and ad rank

Bid more to get more clicks. It’s that simple. This is where the most obvious way to increase your conversions lies: Increase your CPC bid and ad rank. The higher you set your bids, the more likely it is that you will rank highly in Google Ads search results and reap the rewards of an increased click-through rate (CTR).

A common mistake many advertisers make is thinking that only increasing their CTR can lead to higher conversions. However, this isn’t always true increasing your ad rank influences both CPC bids and CTRs simultaneously as well as conversion rates.

Use appropriate keywords to get higher conversions

The first step to getting higher conversion rates is by using appropriate keywords.

First, you should use long-tail keywords. Long tail keywords are more specific than broad ones and can generate more relevant traffic for your business. For example, if you own a bakery shop, instead of using the keyword “bread” in your ads, use “artisan bread recipe” or “bread maker reviews” because these are more likely to attract people who have a closely aligned interest.

Select the right match type

When setting up your campaign, you'll have the option of choosing what type of match type to use for your ad. Match types are how Google determines who sees your ads and how often. Selecting the right one will help increase conversions and reduce waste.

Google Ads has four main match types: keyword, topic, audience, and location. The first three are self-explanatory; the last one is more complicated than it seems at first glance. A location match allows you to target people based on where they physically live (or work). For example, if you're selling sandwiches in Manhattan but want to show ads in Queens too because some people may not want to make the trip into town every day—this is a great way to do that without paying extra money!

A radius modifier allows users with multiple locations or businesses within a certain distance from each other (e.g., restaurants) to advertise together using only one ad group instead of creating separate campaigns for each business location/name."

Sitelinks & Structured Snippets

Sitelinks are links that connect directly to specific pages on the advertiser's website. When someone clicks on a site link, they go right to the page where you want them to be.

Location extensions let people find your business in their area by including a map with your ad, as well as calls and directions to your store.

Call extensions allow customers who click on your ad to call directly from Google Search results or from mobile apps with just one tap or click. Review extensions make it easy for consumers who have already purchased a product or service from you to leave reviews right in search results (and boost your brand reputation). Structured snippets, which show up under local search results for certain advertisers and include sections for the name of the business, address, phone number(s), hours of operation, etc., can also increase conversion rates if used properly


Google Ads is one of the best ways to increase conversions and sales. If you have the right keywords, ad copy, and landing pages, Google Ads can help you get higher conversions based on your business goals or marketing objectives. One of the most important things to remember when it comes time to set up your campaign is that there are many different factors that go into creating an effective ad that will generate more clicks and conversion rates for your business.

If you're looking for more information about how we can help with Google Ads or other search engine marketing services please contact us today!

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