As a marketer, it's crucial to keep up-to-date on the latest trends in the ever-growing SEO industry. To help you stay ahead of the game, we've compiled a list of the top 15 SEO statistics you should know.
As a marketer, it's crucial to keep up-to-date on the latest trends in the ever-growing SEO industry. To help you stay ahead of the game, we've compiled a list of the top 15 SEO statistics you should know.
Did you know that Google processes over 40,000 search queries every second on average? That's over 3.5 billion searches daily and 1.2 trillion searches annually worldwide. (Source: Internet Live Stats 2016)
It's no surprise that 66% of marketers claim that improving SEO and growing their organic presence are their top inbound marketing priorities. (Source: State of Inbound 2017)
If you're a retailer, you'll be interested to know that 85% of retailers surveyed claimed search marketing (paid and SEO) was the most effective customer acquisition tactic.
Search is the #1 driver of traffic to content sites, beating social media by over 300% (Source: Iron Paper). So, if you're looking to drive traffic to your content, make sure your SEO strategy is up to par.
When it comes to converting customers, search is 10 times more effective than social media on desktops on average. (Source: GoDaddy 2016)
Don't forget about long-tail keywords! Half of search queries are four words or longer, and not including them could mean losing potential leads. (Source: Propecta 2017).
Mobile devices are becoming increasingly popular for search, with 50% of users beginning their search on a mobile device. (Source: Inet Solutions 2016)
Users spend up to three hours a day on a mobile device, so it's important to optimize your SEO strategy for mobile. (Source: Smart Insights 2016)
56% of mobile searches are from users seeking local information such as business hours, directions, and a physical address. (Source: SMA Marketing https://blog.smamarketing.net/local-inbound-marketing)
If you're targeting local searches, keep in mind that 18% of local searches done on mobile devices lead to a sale within a day. (Source: Junto 2017)
The first position on Google's organic search results on desktop has a 34.36% clickthrough rate. (Source: Hubspot 2017) So make sure your website is optimized for that top spot!
Backlinks have the most significant impact on Google search rankings, according to Back Link's analysis of 1 million Google search results. This was reinforced by Google's statement that backlinks are among their top three ranking signals, alongside content and RankBrain, Google's machine-learning system. (Source: Back Link 2017)
Moz conducted a study with 435 participants and found that the majority of participants allocated less than $1,000 per month to link acquisition.
It revealed:
⦁ 5% $20,000+
⦁ 8% Over $10,000 but less than $20,000
⦁ 9% $5,000 – $10,000
⦁ 21% $2,500 – $5,000
⦁ 22% $1,000 – $2,500
⦁ 35% under $1,000
(Source: Moz 2016)
Pages with a video are 53 times more likely to rank on the first page of Google search results. (Source: Shareaholic) So, if you want to improve your website's visibility, consider incorporating video content.
Finally, the SEO industry's estimated value is almost $70 billion dollars and is expected to continue growing. (Source: Kottongrammer 2017)
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