Ahrefs vs Screaming Frog — How to choose in 2023


What makes them different?

It's likely that you have encountered Ahrefs and Screaming Frog during your search for SEO tools.

Comparing Ahrefs and Screaming Frog is not as simple as it may appear at first glance. Both platforms are highly popular, but each offers unique features and benefits. Ahrefs is a go-to tool for many SEO professionals, digital marketers, and website owners looking to improve their online visibility and search engine rankings.Similarly, Screaming Frog is a comprehensive SEO tool that offers a wide range of features for website owners, digital marketers, and SEO professionals.

So, which platform will you choose? Ahrefs or Screaming Frog? Keep reading to find out all you need to know!




Comprehensive SEO data & insights

Backlink analysis

Keyword research & site audits

Competitor analysis & tracking

Screaming Frog



Website crawling & analysis

Identify technical SEO issues

Analyze website architecture and content

Integration with Google Analytics and Search Console


Let's go back to the beginning.

Ahrefs is a powerful and comprehensive SEO tool that provides a wealth of information and insights to help website owners and marketers improve their search engine optimization. One of the key features of Ahrefs is its keyword research tool, which helps users find the best keywords to target for their website and understand the search volume, difficulty, and potential traffic for each keyword.

Ahrefs also provides a site audit tool that allows users to analyze their website and identify any technical issues or on-page optimization problems that may be impacting their search engine ranking. This tool provides a detailed report of any issues found, along with recommendations for fixing them. In addition, Ahrefs' link analysis feature allows users to see the backlinks pointing to their website and evaluate the quality and strength of these links.

Another important feature of Ahrefs is its competitor analysis tool, which provides valuable insights into the strengths and weaknesses of a user's competitors and helps users identify opportunities to differentiate themselves and improve their own ranking. Ahrefs also provides data on organic search traffic, ranking history, and keyword rankings, allowing users to track their progress and adjust their strategy as needed.

Ahrefs was founded in 2011 and has since become one of the most popular and well-respected SEO tools on the market. Its comprehensive features and easy-to-use interface make it an essential tool for SEO professionals and website owners looking to improve their website's visibility and ranking in search engines like Google.

Screaming Frog is a website crawler and SEO auditing tool used by digital marketers and SEO professionals. It was launched in 2010 by the UK-based digital marketing agency, Screaming Frog Ltd. The tool allows users to crawl websites and gather data on various elements, such as website structure, content, links, images, and more, to help improve their SEO.

Screaming Frog offers a range of features to help website owners and marketers optimize their websites. It allows users to crawl and analyze large and complex websites, provides detailed information on broken links, missing images, and other technical SEO issues, and generates XML sitemaps. The tool also offers features such as keyword analysis, page title and meta description optimization, and integration with Google Analytics.

Screaming Frog can save digital marketers and SEO professionals a significant amount of time and effort compared to manual website auditing. The tool provides valuable insights into website performance and identifies issues that can be hindering search engine visibility and ranking. This enables users to make data-driven decisions and prioritize their optimization efforts. Additionally, Screaming Frog is user-friendly, with a straightforward interface that is easy to use, even for beginners.

Screaming Frog can be used by website owners and marketers for a range of purposes, including website auditing, technical SEO analysis, and keyword research. For example, website owners can use the tool to identify and fix broken links, optimize page titles and meta descriptions, and ensure that their websites are mobile-friendly. Digital marketers can use Screaming Frog to gather data on their competitors' websites, analyze keyword trends, and improve their overall SEO performance. The tool is also ideal for larger websites, as it can crawl hundreds of thousands of pages at once, providing a comprehensive view of website performance.

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Time to compare the pair.


Provides in-depth analysis of backlink profiles to help identify and improve link building strategies.

Offers keyword research and ranking tracking capabilities to monitor website performance and optimize for search engines.

Provides competitor analysis and intelligence to keep track of industry trends and stay ahead of the competition.

Offers site audit and website health monitoring features to identify and fix technical SEO issues.

Comprehensive backlink analysis

Screaming Frog

Offers website crawling and analysis tools to identify technical SEO issues and improve website performance.

Provides detailed information on website structure, including page titles, meta descriptions, and header tags.

Offers insights into website performance, including page load speed and broken links.

Provides data export capabilities to easily integrate website analysis into larger SEO strategies.

Detailed analysis of redirects and broken links.


Website owners and digital marketers: Ahrefs is a valuable tool for website owners and digital marketers who are looking to improve their website's search engine ranking and visibility. The tool provides in-depth analysis of a website's backlink profile, which is crucial for understanding how search engines perceive a website. This information can be used to make informed decisions about link building and optimization strategies to improve a website's search engine ranking.

SEO professionals: Ahrefs is a must-have tool for SEO professionals who are looking to take their clients' websites to the next level. The tool's comprehensive keyword research and competitor analysis features provide valuable insights into the search landscape, which can be used to create effective SEO strategies. The tool's ability to track keyword rankings and measure the impact of optimization efforts make it a valuable asset for SEO professionals.

Content creators: Ahrefs is also a valuable tool for content creators looking to create content that will rank well in search engines. The tool's keyword research features provide insights into the search terms and topics that people are searching for, which can be used to create content that is optimized for search engines. Ahrefs also provides data on the content that is ranking well for specific keywords, which can be used to create content that is even more likely to rank well. This makes Ahrefs a valuable tool for content creators looking to improve their search engine visibility.

Screaming Frog

Screaming Frog is an SEO tool that has a diverse range of target audiences, from small business owners to large enterprises.

Small business owners and freelancers can benefit from Screaming Frog's website analysis capabilities. The tool can help identify technical SEO issues such as broken links, missing alt tags, and duplicate content. This can lead to improved search engine rankings, increased website traffic, and better user experience.

Enterprises and digital marketing agencies can also take advantage of Screaming Frog's advanced features. The tool's ability to crawl large websites and collect detailed data on site architecture and internal linking structure makes it a valuable asset for large enterprises. In addition, the tool's integration with other SEO tools such as Google Analytics and Search Console can provide a comprehensive view of a website's performance and help enterprises make data-driven decisions to improve their SEO efforts.


Ahrefs is known for its extensive backlink analysis and reporting features. It has the world's largest index of live backlinks, which allows users to monitor their backlink profile and keep track of any changes. The tool also provides detailed information about the quality of the backlinks, including the authority and trust of the linking websites. With Ahrefs, users can also spy on their competitors' backlink profiles, giving them insights into what's working for them and what they can do to improve their own backlink profile.

Ahrefs also offers robust keyword research features that allow users to discover new keyword opportunities and track their rankings for specific keywords. The tool provides accurate keyword search volume, CPC, and competition data, allowing users to make informed decisions about which keywords to target. Additionally, Ahrefs provides keyword-based keyword suggestions, which can help users to expand their keyword list and find new keyword ideas. The site explorer feature in Ahrefs is also a great way to quickly see the top pages for a specific keyword and analyze the competition for that keyword.

Screaming Frog

Screaming Frog is a web crawling tool that is widely used by SEO professionals, digital marketers, and website owners for website analysis. One of the key features of Screaming Frog is its ability to crawl a website and provide in-depth analysis of its structure, content, and internal links. This information is crucial for optimizing a website for search engines, as it helps identify technical SEO issues such as broken links, duplicate content, missing title tags, and more.

Another important feature of Screaming Frog is its ability to analyze page titles and meta descriptions. These elements play a crucial role in how a website appears in search engine results, and Screaming Frog provides a quick and easy way to check and optimize them. The tool also allows users to analyze images and crawl JavaScript, which is particularly useful for modern websites that rely heavily on these technologies. With its wide range of features, Screaming Frog is a must-have tool for anyone looking to improve their website's SEO and online visibility.


Ahrefs is a popular search engine optimization (SEO) tool that specializes in several features, one of which is backlink analysis. Ahrefs is known for providing comprehensive and detailed information about backlinks. It helps website owners and digital marketers understand the quality and quantity of backlinks their website has and the websites linking to them. This information is crucial in developing a strong backlink profile, which is a significant factor in determining website ranking. With Ahrefs, users can analyze the link profile of their own website, their competitors' websites, and even individual pages.

Ahrefs backlink analysis tool provides in-depth information about the anchor text, referring domains, and the authority of the linking website. This information is crucial in determining the quality of a backlink and helps users understand how their link profile is contributing to their website ranking. Ahrefs also provides a visual representation of backlink data through a chart, which helps users quickly identify patterns and trends. The tool allows users to identify low-quality backlinks, which can harm their website ranking, and take action to remove them. Ahrefs is a valuable tool for website owners and digital marketers who want to improve their website's SEO and increase their website's visibility in search engine results pages (SERPs).

Screaming Frog

One of the key features of Screaming Frog is its ability to analyze website architecture and identify technical SEO issues. The tool provides an in-depth crawl analysis of your website, allowing you to easily spot any broken links, missing metadata, or other technical issues that could be hurting your search engine ranking. The website architecture analysis is particularly useful, as it gives you a comprehensive overview of your website structure, including the number of pages, internal links, and redirects. This information is essential in optimizing your website for search engines, as it helps you identify any areas of your site that need improvement.

Another key feature of Screaming Frog is its ability to track keyword rankings and monitor your website's performance in search engines. The tool provides detailed keyword analysis, allowing you to track the position of your keywords and see how your website is performing for each keyword. You can also set up custom alerts to be notified of any changes in your keyword rankings, ensuring that you are always informed about the performance of your website. The ability to monitor keyword rankings is essential for tracking the success of your SEO efforts and making informed decisions about future optimization strategies.


What is the best value?


per month
View Website
SEO Dashboard
Site Explorer
Keywords Explorer
Site Audit
Rank Tracker

Screaming Frog

per month (free option available)
View Website
Find Broken Links, Errors & Redirects
Analyse Page Titles & Meta Data
Review Meta Robots & Directives
Audit hreflang Attributes
Discover Exact Duplicate Pages



In conclusion, both Ahrefs and Screaming Frog are popular SEO tools that offer a variety of options and features. Ahrefs is a powerful SEO tool that offers a wide range of features for businesses looking to improve their online visibility and reach. From its extensive backlink analysis capabilities to its keyword research tools, Ahrefs provides businesses with a comprehensive solution for improving their search engine optimization. Screaming Frog is a powerful and comprehensive SEO tool that helps businesses improve their online visibility and search ranking. Its wide range of features, including website crawling, analysis of page elements, and broken link checking, make it a valuable asset for businesses looking to optimize their website for search engines. With its user-friendly interface and efficient performance, Screaming Frog is a top choice for businesses of all sizes looking to boost their search engine rankings and reach more customers. Ultimately, both platforms have a lot to offer, and users can choose the one that best fits their preferences.

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