Screaming Frog is a website crawler and SEO auditing tool used by digital marketers and SEO professionals. It was launched in 2010 by the UK-based digital marketing agency, Screaming Frog Ltd. The tool allows users to crawl websites and gather data on various elements, such as website structure, content, links, images, and more, to help improve their SEO.
Screaming Frog offers a range of features to help website owners and marketers optimize their websites. It allows users to crawl and analyze large and complex websites, provides detailed information on broken links, missing images, and other technical SEO issues, and generates XML sitemaps. The tool also offers features such as keyword analysis, page title and meta description optimization, and integration with Google Analytics.
Screaming Frog can save digital marketers and SEO professionals a significant amount of time and effort compared to manual website auditing. The tool provides valuable insights into website performance and identifies issues that can be hindering search engine visibility and ranking. This enables users to make data-driven decisions and prioritize their optimization efforts. Additionally, Screaming Frog is user-friendly, with a straightforward interface that is easy to use, even for beginners.
Screaming Frog can be used by website owners and marketers for a range of purposes, including website auditing, technical SEO analysis, and keyword research. For example, website owners can use the tool to identify and fix broken links, optimize page titles and meta descriptions, and ensure that their websites are mobile-friendly. Digital marketers can use Screaming Frog to gather data on their competitors' websites, analyze keyword trends, and improve their overall SEO performance. The tool is also ideal for larger websites, as it can crawl hundreds of thousands of pages at once, providing a comprehensive view of website performance.