Bing Webmaster Tools vs Keyword Tool — How to choose in 2023


What makes them different?

It's likely that you have encountered Bing Webmaster Tools and Keyword Tool during your search for SEO tools.

Comparing Bing Webmaster Tools and Keyword Tool is not as simple as it may appear at first glance. Both platforms are highly popular, but each offers unique features and benefits. Bing Webmaster Tools is a go-to tool for many SEO professionals, digital marketers, and website owners looking to improve their online visibility and search engine rankings.Similarly, Keyword Tool is a comprehensive SEO tool that offers a wide range of features for website owners, digital marketers, and SEO professionals.

So, which platform will you choose? Bing Webmaster Tools or Keyword Tool? Keep reading to find out all you need to know!

Bing Webmaster Tools



Monitor and maintain website's presence on Bing

Analyze search performance and website traffic

Identify and fix technical issues

Track keyword rankings and search query data

Keyword Tool



Keyword research tool

Generate keyword ideas and long-tail keywords

Analyze keyword competitiveness

Integrates with Google Ads and other platforms


Let's go back to the beginning.

Bing Webmaster Tools is a free web-based service offered by Bing for website owners to monitor their website's presence on the Bing search engine. The tool was first introduced in 2009 and has since been updated with new features to help website owners improve their website's SEO and visibility.

Bing Webmaster Tools provides valuable insights and data about your website's performance on Bing, including the number of indexed pages, keywords that bring traffic to your site, and search queries used to find your site. It also provides information about the top organic search results, allowing website owners to see how they compare to their competitors. Additionally, the tool provides data on the click-through rate (CTR) of your website, which is the number of clicks your website receives divided by the number of times it appears in search results.

One of the key features of Bing Webmaster Tools is the ability to submit sitemaps and track crawl errors. By submitting your sitemap, you are telling Bing which pages of your website are important and should be indexed. Bing Webmaster Tools also provides data on crawl errors, which can be caused by a variety of issues, such as broken links, incorrect redirects, or incorrect robots.txt files. By identifying and fixing these errors, you can improve your website's user experience and search engine visibility.

Another important feature of Bing Webmaster Tools is the ability to monitor backlinks to your website. Backlinks are links from other websites that lead to your site and are a crucial component of SEO. Bing Webmaster Tools provides data on the number of backlinks to your site, the quality of these links, and which websites are linking to you. This information can help website owners improve their backlink profile and increase their visibility in search results. Additionally, the tool provides data on keyword rankings, allowing website owners to monitor their progress over time and make necessary changes to improve their rankings.

Keyword Tool is a free online keyword research tool that generates a list of relevant keywords and long-tail keywords based on a specific seed keyword. It provides accurate and relevant data to help users identify the most popular and profitable keywords to target in their SEO and PPC campaigns.

The tool uses Google's Autocomplete feature to generate a list of keywords and phrases that people are searching for in Google. This feature provides valuable insights into user intent, allowing users to identify keyword trends and popular topics in their niche. Keyword Tool also provides data on the search volume and cost-per-click (CPC) for each keyword, making it easy for users to prioritize their target keywords based on the competition and profitability.

Keyword Tool was launched in 2013 with the goal of making keyword research accessible and affordable for everyone. The tool quickly became popular among online marketers, bloggers, and small business owners who were looking for a simple and effective way to improve their website's visibility and ranking. Keyword Tool is now used by over 3 million users worldwide and has helped countless businesses and websites increase their online presence and reach more customers.

In addition to the free version of Keyword Tool, the company also offers a premium version with advanced features such as access to Google AdWords data, the ability to generate keyword ideas from YouTube, Bing, Amazon, and other platforms, and support for multiple languages and countries. The premium version is designed for professional marketers, digital agencies, and large businesses who need access to more data and features to take their SEO and PPC campaigns to the next level. Keyword Tool is constantly updating and improving its features to provide users with the most accurate and relevant data possible.

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Time to compare the pair.

Bing Webmaster Tools

Site performance and crawl status monitoring

Keyword and search query analysis

Sitemap and URL submission

Mobile and international targeting options

Integration with Bing Ads

Keyword Tool

Extensive keyword research and discovery

Competitor analysis and ad insights

Keyword suggestions based on search engines and countries

Integration with Google AdWords

User-friendly interface and simple data export

Bing Webmaster Tools

Website Owners and Webmasters: Bing Webmaster Tools is an ideal solution for website owners and webmasters who want to monitor and maintain their website's presence on Bing search engine. The platform provides a wide range of features, including site map submission, crawl error detection, keyword analysis, and search performance reporting, that help website owners keep their site optimized and visible on Bing.

Digital Marketers: Digital marketers looking to expand their online presence and reach a wider audience can benefit from Bing Webmaster Tools. The platform provides valuable insights into keyword trends, search behavior, and competitor analysis, allowing marketers to refine their search engine optimization strategies and reach their target audience more effectively.

Small and Medium-sized Businesses: Bing Webmaster Tools is also ideal for small and medium-sized businesses looking to improve their online visibility and search engine rankings. The platform provides a simple, user-friendly interface and detailed tutorials, making it easy for businesses to understand and use the features available. With the ability to monitor website performance, keyword analysis, and backlink tracking, small and medium-sized businesses can improve their search engine rankings and reach their target audience more effectively.

Keyword Tool

Website Owners and Digital Marketers: These individuals use keyword tools to optimize their website content and improve their search engine rankings. By using a keyword tool, they can identify the keywords that their target audience is searching for, and create content that is optimized for those keywords. This helps to attract more traffic to their website, which can increase conversions and sales.

SEO Professionals: SEO professionals use keyword tools to analyze their clients' websites and competitors' websites. By doing so, they can identify areas where their clients' websites can be optimized to rank higher in search engine results pages (SERPs). Keyword tools provide valuable data such as keyword volume, keyword competition, and keyword trends, which allows SEO professionals to make informed decisions about the keywords they target.

Content Creators: Content creators use keyword tools to research keywords that they can use in their content. This helps to optimize their content for search engines, making it more likely to rank well in SERPs. Keyword tools can provide valuable data such as keyword volume, keyword trends, and related keywords, which allows content creators to create content that is relevant to their target audience. This can result in increased traffic to their website, as well as increased engagement and conversions.

Bing Webmaster Tools

Bing Webmaster Tools is a free web-based platform that provides website owners with valuable insights and information about their website's performance on the Bing search engine. It offers a range of features to help website owners optimize their site for better visibility and ranking on the Bing search engine.

One of the key features of Bing Webmaster Tools is the Site Dashboard, which provides an overview of the site's performance on Bing, including the number of indexed pages, incoming links, and search queries that led to the site appearing in the Bing search results. Additionally, the platform also offers a Keyword Research tool to help website owners find the right keywords to target for their search engine optimization efforts. The Sitemap and Submit URL feature allows website owners to submit their sitemap and individual URLs to Bing for faster and more efficient indexing. Other features include a Link Explorer, which helps users identify and analyze backlinks to their site, and a Mobile Friendliness tool, which provides recommendations for making a website mobile-friendly. With Bing Webmaster Tools, website owners can stay on top of their site's performance and make informed decisions to improve their search engine visibility.

Keyword Tool is a keyword research tool that helps users find long-tail and related keywords to improve their search engine optimization and online marketing efforts. It offers a simple yet effective solution for generating a large number of keywords from Google, YouTube, Bing, Amazon, and App Store. With, you can easily find keywords that people are searching for and identify new opportunities for your business or website.

One of the key features of is its ability to generate keyword ideas from Google Autocomplete. This means that it can show you the exact keywords that people are searching for, giving you valuable insights into your target audience's needs and interests. Additionally, provides keyword statistics such as the number of searches per month, competition, and cost-per-click, allowing you to evaluate the potential of each keyword and make informed decisions about your SEO and online marketing strategies. Whether you're a blogger, business owner, or marketer, is a valuable tool that can help you drive more traffic and increase your online visibility.

Bing Webmaster Tools

Bing Webmaster Tool is a powerful platform that specializes in a variety of SEO features. One of the most prominent features that it offers is keyword ranking analysis. This feature provides website owners with insight into how their website is ranking for different keywords in search engine results pages (SERPs). This is a critical component of SEO as it helps website owners understand what keywords are driving traffic to their site and what keywords they should target in order to improve their rankings.

With Bing Webmaster Tool's keyword ranking analysis feature, website owners can see the ranking of their website for specific keywords, track their progress over time, and compare their website's ranking with other websites in their industry. This information can be incredibly valuable in identifying areas where their website may be lacking and helps website owners make informed decisions about how they should optimize their website to improve their rankings. Additionally, this feature also helps website owners understand how search engines perceive their website, which is important for understanding how search engines determine which websites should rank higher than others for specific keywords.

Keyword Tool is a powerful SEO tool that specializes in keyword research and analysis. This feature allows users to uncover profitable and relevant keywords for their website, which is crucial for improving their search engine rankings. uses advanced algorithms to analyze large amounts of data, generating a comprehensive list of keywords for the user to choose from. This feature also provides valuable insights into the competition, search volume, and trend information, making it easier for users to make informed decisions about their keyword strategy.

In addition to the comprehensive keyword research, also offers detailed keyword analysis and comparison. This feature enables users to compare keywords and understand their relevance and potential impact on their website's search engine ranking.'s keyword analysis is designed to help users identify the best keywords for their website and create a strong and effective keyword strategy. With this feature, users can easily identify the keywords with the highest search volume and competition, and adjust their strategy accordingly to achieve better results. Overall,'s keyword research and analysis feature is a critical component for successful SEO and digital marketing.


What is the best value?

Bing Webmaster Tools

View Website
Site Analysis
Keyword Analysis
Sitemap Submission
Backlink Analysis
Search Performance

Keyword Tool

per month
View Website
Search Volume Data
Cost-Per-Click Data
Google Ads Competition Data
2 Times More Keywords
Competitor Keyword Analysis



In conclusion, both Bing Webmaster Tools and Keyword Tool are popular SEO tools that offer a variety of options and features. Bing Webmaster Tools is a powerful and essential tool for businesses looking to improve their online visibility and reach. It provides valuable insights into website performance, including site traffic, backlinks, and keyword rankings. With its user-friendly interface and comprehensive features, Bing Webmaster Tools is a valuable asset for businesses looking to optimize their website for search engines and reach more customers. is an essential tool for anyone looking to improve their search engine optimization and online visibility. With its advanced keyword research capabilities, businesses and marketers can quickly and easily discover the best keywords to target to attract more organic traffic to their website. The tool's user-friendly interface and intuitive design make it simple to use, even for those who are new to SEO. also provides valuable insights into the competition, allowing businesses to make informed decisions about which keywords to target. Ultimately, both platforms have a lot to offer, and users can choose the one that best fits their preferences.

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