What makes them different?
It's likely that you have encountered Long Tail Pro and BrightLocal during your search for SEO tools.
Comparing Long Tail Pro and BrightLocal is not as simple as it may appear at first glance. Both platforms are highly popular, but each offers unique features and benefits. Long Tail Pro is a go-to tool for many SEO professionals, digital marketers, and website owners looking to improve their online visibility and search engine rankings.Similarly, BrightLocal is a comprehensive SEO tool that offers a wide range of features for website owners, digital marketers, and SEO professionals.
So, which platform will you choose? Long Tail Pro or BrightLocal? Keep reading to find out all you need to know!
Long Tail Pro
Highlghts
Keyword research tool for long-tail keywords
Analyze keyword competitiveness and search volume
Generate keyword ideas and suggestions
Integration with Google Ads and other platforms
BrightLocal
Highlghts
Local SEO platform
Manage and monitor business listings
Track online presence and local search rankings
Local citation management and reporting features
Let's go back to the beginning.
Long Tail Pro is a keyword research tool specifically designed for marketers and website owners to help them find long-tail keywords with high traffic potential. This tool helps users to generate a list of keywords based on their target audience and industry, which can be used to create valuable content and improve website ranking.
The tool provides a variety of features to help users find keywords that are profitable and have low competition. It allows users to search for keywords based on location, language, and device type, as well as providing metrics such as Keyword Difficulty and SERP analysis. This information can be used to make informed decisions about which keywords to target and how to optimize content for better search engine visibility.
Long Tail Pro was first launched in 2011 by Spencer Haws and has since become one of the most popular keyword research tools on the market. The tool has received positive reviews and feedback from users who appreciate its user-friendly interface and accurate results. It is also frequently recommended by experts in the SEO and online marketing communities.
In addition to its keyword research capabilities, Long Tail Pro also offers a suite of other features including competitor analysis, backlink analysis, and keyword tracking. These features provide users with a comprehensive understanding of their target audience and how they can improve their search engine optimization efforts. Whether you're a beginner or a seasoned marketer, Long Tail Pro is a powerful tool that can help you achieve better search engine rankings and drive more traffic to your website.
BrightLocal is a comprehensive local SEO platform that helps businesses and marketers improve their local search visibility. Launched in 2009, BrightLocal has since become one of the leading local SEO tools on the market, offering a range of features and services to help businesses and marketers maximize their online presence in local search results.
One of the key features of BrightLocal is its local citations tracking tool. This tool tracks and analyzes a business's online citations, which are mentions of the business's name, address, and phone number on various websites, directories, and platforms. Accurate and consistent citations are crucial for local SEO success, as they help search engines like Google understand a business's presence and improve their ranking in local search results.
Another important feature of BrightLocal is its local SEO audit tool. This tool provides a comprehensive analysis of a business's website, identifying any technical and content issues that could be hindering their local SEO performance. The audit tool provides actionable recommendations and insights to help businesses optimize their website and improve their local search visibility.
BrightLocal also offers a range of reporting and management tools to help businesses and marketers monitor their local SEO performance. From tracking their local search rankings to monitoring their online reputation, BrightLocal provides a one-stop-shop for local SEO management, making it a valuable tool for businesses of all sizes and types. With its user-friendly interface and helpful customer support, BrightLocal is a popular choice among local SEO professionals and businesses looking to improve their online presence in local search results.
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Time to compare the pair.
Long Tail Pro
Keyword research and discovery
Competitor analysis and keyword ranking insights
User-friendly interface and data export
Advanced filtering and analysis options
Integration with Google AdWords and Moz Domain Authority
BrightLocal
Local business listing and citation management
Local search engine optimization insights
Online reputation management and monitoring
User-friendly dashboard and reporting
Integration with Google Analytics and Google My Business.
Long Tail Pro
Online Business Owners: Long Tail Pro is an ideal tool for online business owners who are looking to improve their search engine rankings and drive more organic traffic to their websites. The tool provides in-depth keyword research and analysis, allowing business owners to identify profitable and low-competition keywords that they can target to improve their rankings and drive more traffic to their websites.
Digital Marketers: Digital marketers will find Long Tail Pro to be an indispensable tool in their arsenal, as it helps them to effectively target the right keywords and improve the search engine rankings of their clients' websites. With its powerful keyword analysis features, digital marketers can easily identify the best keywords to target, and use that information to create effective search engine optimization strategies for their clients.
Freelance SEO Specialists: Freelance SEO specialists who are looking to offer their clients the best possible results will find Long Tail Pro to be a valuable tool. The tool's comprehensive keyword research and analysis features allow SEO specialists to identify the best keywords to target, and create effective optimization strategies that will help their clients improve their search engine rankings and drive more organic traffic to their websites. Additionally, Long Tail Pro's user-friendly interface and easy-to-use features make it accessible for SEO specialists of all skill levels, so they can focus on delivering the best possible results for their clients.
BrightLocal
BrightLocal is an SEO and local search marketing tool designed for a specific target audience. The primary target audience for BrightLocal is small to medium-sized businesses who want to improve their online presence and reach local customers. These businesses can range from local brick-and-mortar shops to service-based businesses, such as plumbers, electricians, and dentists. BrightLocal helps these businesses optimize their online listings, manage their online reputation, and run local SEO campaigns to improve their visibility in local search results.
Another target audience for BrightLocal is digital marketing agencies that offer local search marketing services to their clients. These agencies can use BrightLocal to manage multiple clients, track their online presence and rankings, and run local SEO campaigns for their clients. BrightLocal offers agency-specific features, such as white-label reporting, and the ability to manage multiple client accounts, making it an attractive option for digital marketing agencies.
Finally, BrightLocal is also suitable for freelancers and consultants who offer local search marketing services to their clients. Whether working with small businesses or larger corporations, freelancers and consultants can use BrightLocal to streamline their local SEO work, manage their client accounts, and provide valuable insights and reports to their clients. BrightLocal offers a cost-effective solution for freelancers and consultants, allowing them to offer high-quality local search marketing services without breaking the bank.
Long Tail Pro
Long Tail Pro is a keyword research tool designed to help online marketers and bloggers in finding profitable and low competition keywords for their websites and content. One of its key features is the Keyword Competitiveness (KC) score, which provides a numerical score to indicate the level of competition for a given keyword. The KC score takes into account various factors such as the number of backlinks, the number of websites ranking for the keyword, and the authority of those websites. This score makes it easier for users to quickly identify keywords that are easy to rank for, and to avoid those that are too competitive.
Another important feature of Long Tail Pro is its ability to generate keyword suggestions based on seed keywords. The tool uses an advanced algorithm to analyze search engines and provide users with a large list of related keywords that they can use for their content creation and search engine optimization (SEO) efforts. In addition, Long Tail Pro also allows users to check their website ranking for specific keywords and track their progress over time. This helps users to optimize their websites for search engines and to increase their visibility online. The tool also includes a feature that allows users to spy on their competitors and see what keywords they are ranking for, providing valuable insights into their SEO strategies.
BrightLocal
BrightLocal is a leading provider of local search marketing tools that help businesses and agencies optimize their online presence for local search engines. The platform offers a suite of tools and services that help businesses improve their online visibility and attract more customers in their local areas. Some of the key features of BrightLocal include local citation building, review management, local SEO reporting, and local search audit. The platform’s local citation building tool helps businesses create and manage their local citations to improve their visibility in search engine results pages (SERPs). This helps them reach more customers and drive more traffic to their website.
Another key feature of BrightLocal is its review management tool, which helps businesses manage their online reviews and reputation. The platform provides businesses with tools to monitor and respond to reviews on a variety of websites, including Google, Facebook, and other popular review sites. This helps businesses maintain a positive online reputation and attract more customers through word-of-mouth recommendations. BrightLocal also offers local SEO reporting that provides businesses with insights into how their website is performing in local search engine results. This helps businesses optimize their website for local search engines and reach more customers in their local area. Finally, the platform’s local search audit tool provides businesses with a comprehensive analysis of their online presence and offers recommendations for improvement. This helps businesses improve their online visibility and reach more customers through local search engines.
Long Tail Pro
Long Tail Pro is a powerful keyword research tool that specializes in finding profitable long-tail keywords for search engine optimization (SEO) purposes. One of the key features that sets Long Tail Pro apart from other keyword research tools is its ability to generate keyword suggestions based on a comprehensive keyword analysis. This feature is crucial for businesses that want to target specific keywords and maximize their search engine visibility. Long Tail Pro provides a comprehensive solution for businesses to generate keyword suggestions based on a variety of metrics, including search volume, keyword competition, and more.
By using Long Tail Pro, businesses can identify the most profitable long-tail keywords for their specific niche and target them for SEO purposes. This helps businesses improve their search engine ranking, increase their visibility, and ultimately drive more targeted traffic to their website. Long Tail Pro's keyword analysis process is powered by its proprietary algorithm, which takes into account a variety of factors to generate the most accurate keyword suggestions possible. This powerful algorithm, combined with its user-friendly interface, makes Long Tail Pro a valuable asset for businesses looking to improve their search engine optimization efforts.
BrightLocal
BrightLocal is a leading local search engine optimization tool that specializes in helping businesses improve their online presence in local search. One of the key features that sets BrightLocal apart is its ability to track and monitor local search rankings. This feature provides businesses with valuable insights into how they are performing in local search and what they need to do to improve. With BrightLocal, businesses can track their rankings for keywords related to their products or services in Google, Bing, and Yahoo! local search results.
Additionally, BrightLocal provides businesses with a detailed report of their local search performance, including the ranking of their business for various keywords, the ranking of their competitors, and the ranking of their business in various categories. This data provides valuable insights into how businesses can improve their local search performance, including optimizing their website and online presence for local search. BrightLocal's tracking and reporting features make it an indispensable tool for businesses looking to improve their local search visibility and reach more customers in their local area. Whether a business is just starting out or looking to expand its local presence, BrightLocal provides the tools and insights they need to succeed in local search.
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What is the best value?
Long Tail Pro
BrightLocal
Conclusion
In conclusion, both Long Tail Pro and BrightLocal are popular SEO tools that offer a variety of options and features. Long Tail Pro is a powerful keyword research tool that provides businesses with valuable insights into the keywords that are driving traffic and conversions. With its advanced features, including keyword suggestions, keyword competitiveness analysis, and keyword tracking, businesses can find the right keywords to target and improve their search engine optimization efforts. Whether you're a small business looking to increase your online visibility or a large corporation looking to stay ahead of the competition, Long Tail Pro provides the data and insights you need to succeed in search engine optimization. BrightLocal is a valuable tool for businesses looking to improve their local search visibility and reach more customers in their local area. With its ability to track and monitor local search rankings, businesses can gain valuable insights into their performance in local search and make informed decisions about how to improve. The detailed reports provided by BrightLocal give businesses a comprehensive view of their local search performance and allow them to optimize their online presence for local search. Ultimately, both platforms have a lot to offer, and users can choose the one that best fits their preferences.