Majestic vs Keyword Tool — How to choose in 2023


What makes them different?

It's likely that you have encountered Majestic and Keyword Tool during your search for SEO tools.

Comparing Majestic and Keyword Tool is not as simple as it may appear at first glance. Both platforms are highly popular, but each offers unique features and benefits. Majestic is a go-to tool for many SEO professionals, digital marketers, and website owners looking to improve their online visibility and search engine rankings.Similarly, Keyword Tool is a comprehensive SEO tool that offers a wide range of features for website owners, digital marketers, and SEO professionals.

So, which platform will you choose? Majestic or Keyword Tool? Keep reading to find out all you need to know!




Backlink analysis

Competitive research

Trust & citation flow metrics

Domain & URL analysis

Keyword Tool



Keyword research tool

Generate keyword ideas and long-tail keywords

Analyze keyword competitiveness

Integrates with Google Ads and other platforms


Let's go back to the beginning.

Majestic is a leading backlink analysis tool that was founded in the UK in 2011. It provides users with extensive information about their own and their competitor's backlink profile, making it an essential tool for SEO professionals and website owners.

Majestic's database is one of the largest link indexes available, containing over 1 trillion links, making it an ideal tool for large scale backlink analysis and competitor research. The tool provides users with detailed information about the quality and quantity of backlinks, including metrics such as Domain Authority and Trust Flow.

In addition to backlink analysis, Majestic also provides a range of other SEO-related features, including site explorer, keyword checker, and a bulk backlink checker. These features allow users to perform in-depth analysis of their website and track the progress of their SEO efforts over time.

Majestic also offers a range of integrations with other SEO tools, such as Google Search Console, Ahrefs, Moz, and SEMrush, which makes it easier for users to incorporate its data into their existing SEO workflow. This allows for a more comprehensive view of their SEO performance and helps users make more informed decisions about their SEO strategies.

Keyword Tool is a free online keyword research tool that generates a list of relevant keywords and long-tail keywords based on a specific seed keyword. It provides accurate and relevant data to help users identify the most popular and profitable keywords to target in their SEO and PPC campaigns.

The tool uses Google's Autocomplete feature to generate a list of keywords and phrases that people are searching for in Google. This feature provides valuable insights into user intent, allowing users to identify keyword trends and popular topics in their niche. Keyword Tool also provides data on the search volume and cost-per-click (CPC) for each keyword, making it easy for users to prioritize their target keywords based on the competition and profitability.

Keyword Tool was launched in 2013 with the goal of making keyword research accessible and affordable for everyone. The tool quickly became popular among online marketers, bloggers, and small business owners who were looking for a simple and effective way to improve their website's visibility and ranking. Keyword Tool is now used by over 3 million users worldwide and has helped countless businesses and websites increase their online presence and reach more customers.

In addition to the free version of Keyword Tool, the company also offers a premium version with advanced features such as access to Google AdWords data, the ability to generate keyword ideas from YouTube, Bing, Amazon, and other platforms, and support for multiple languages and countries. The premium version is designed for professional marketers, digital agencies, and large businesses who need access to more data and features to take their SEO and PPC campaigns to the next level. Keyword Tool is constantly updating and improving its features to provide users with the most accurate and relevant data possible.

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Time to compare the pair.


Offers a comprehensive backlink analysis tool to help identify and improve link building strategies.

Provides keyword research and ranking tracking capabilities to monitor website performance and optimize for search engines.

Offers competitor analysis and intelligence to keep track of industry trends and stay ahead of the competition.

Provides site audit and website health monitoring features to identify and fix technical SEO issues.

Access to the world's largest backlink index.

Keyword Tool

Extensive keyword research and discovery

Competitor analysis and ad insights

Keyword suggestions based on search engines and countries

Integration with Google AdWords

User-friendly interface and simple data export


Majestic is an SEO tool that targets a wide range of individuals and businesses who are looking to improve their online visibility and search engine rankings. The tool is primarily aimed at SEO professionals, digital marketers, and website owners who need a comprehensive analysis of their website and their competitors' websites. Majestic offers a range of features, including backlink analysis, keyword research, and website analysis, making it an ideal choice for those who want to gain a deeper understanding of their SEO efforts and how they can improve them.

In addition to SEO professionals, digital marketers, and website owners, Majestic also targets small to medium-sized businesses that want to increase their online presence and reach a wider audience. Majestic offers insights and data that can help these businesses optimize their website, increase their search engine rankings, and attract more traffic to their website. With its user-friendly interface and easy-to-understand reports, Majestic is a great tool for businesses that want to improve their online presence without having to hire a team of SEO experts.

Majestic is also well-suited for content creators, bloggers, and influencers who want to reach a wider audience and increase their online visibility. The tool can help these individuals understand what keywords and topics are popular in their industry and how they can use them to attract more traffic to their website. Additionally, Majestic's backlink analysis features can help these individuals understand which websites are linking to their content and how they can attract more backlinks to their website. With Majestic, content creators, bloggers, and influencers can take their online presence to the next level and reach a wider audience.

Keyword Tool

Website Owners and Digital Marketers: These individuals use keyword tools to optimize their website content and improve their search engine rankings. By using a keyword tool, they can identify the keywords that their target audience is searching for, and create content that is optimized for those keywords. This helps to attract more traffic to their website, which can increase conversions and sales.

SEO Professionals: SEO professionals use keyword tools to analyze their clients' websites and competitors' websites. By doing so, they can identify areas where their clients' websites can be optimized to rank higher in search engine results pages (SERPs). Keyword tools provide valuable data such as keyword volume, keyword competition, and keyword trends, which allows SEO professionals to make informed decisions about the keywords they target.

Content Creators: Content creators use keyword tools to research keywords that they can use in their content. This helps to optimize their content for search engines, making it more likely to rank well in SERPs. Keyword tools can provide valuable data such as keyword volume, keyword trends, and related keywords, which allows content creators to create content that is relevant to their target audience. This can result in increased traffic to their website, as well as increased engagement and conversions.


Majestic is a powerful SEO tool that provides a wealth of information to help you improve your website's search engine rankings. One of its standout features is its backlink analysis, which provides a detailed look at the number, quality, and authority of the links pointing to your website. With this information, you can identify opportunities to improve your link profile, build relationships with other websites, and gain a competitive edge in search results.

Another key feature of Majestic is its Site Explorer, which provides a comprehensive analysis of your website's structure, content, and performance. With Site Explorer, you can see how your website is performing in terms of keywords, traffic, and rankings, and identify areas for improvement. Additionally, Majestic provides detailed information about your competitors, including their backlink profiles and top-performing pages, allowing you to gain valuable insights into your market and stay ahead of the competition. Whether you're a seasoned SEO professional or just starting out, Majestic provides the data and insights you need to succeed in today's competitive online landscape.

Keyword Tool is a keyword research tool that helps users find long-tail and related keywords to improve their search engine optimization and online marketing efforts. It offers a simple yet effective solution for generating a large number of keywords from Google, YouTube, Bing, Amazon, and App Store. With, you can easily find keywords that people are searching for and identify new opportunities for your business or website.

One of the key features of is its ability to generate keyword ideas from Google Autocomplete. This means that it can show you the exact keywords that people are searching for, giving you valuable insights into your target audience's needs and interests. Additionally, provides keyword statistics such as the number of searches per month, competition, and cost-per-click, allowing you to evaluate the potential of each keyword and make informed decisions about your SEO and online marketing strategies. Whether you're a blogger, business owner, or marketer, is a valuable tool that can help you drive more traffic and increase your online visibility.


Majestic is a well-known and highly regarded SEO tool that specializes in a number of features, but one of the most noteworthy is its powerful backlink analysis capability. This tool offers a wealth of data about the backlinks that point to a particular website, allowing users to gain valuable insights into the strength and quality of their website's link profile. With detailed information about each backlink, including the anchor text, link type, and linking domain, users can quickly and easily identify potential issues and opportunities for improvement.

One of the standout features of Majestic's backlink analysis tool is its ability to provide a complete view of the link landscape, including information on both live and historical links. This is particularly useful for SEOs looking to conduct competitor analysis or recover lost backlinks, as they can gain a clear picture of the link-building strategies used by other websites and determine how they can improve their own link profile. In addition, Majestic provides a number of filters and sorting options, making it easy for users to find the data they need and quickly compare and analyze backlink profiles. These powerful capabilities make Majestic an indispensable tool for anyone looking to improve their website's search engine ranking and visibility.

Keyword Tool is a powerful SEO tool that specializes in keyword research and analysis. This feature allows users to uncover profitable and relevant keywords for their website, which is crucial for improving their search engine rankings. uses advanced algorithms to analyze large amounts of data, generating a comprehensive list of keywords for the user to choose from. This feature also provides valuable insights into the competition, search volume, and trend information, making it easier for users to make informed decisions about their keyword strategy.

In addition to the comprehensive keyword research, also offers detailed keyword analysis and comparison. This feature enables users to compare keywords and understand their relevance and potential impact on their website's search engine ranking.'s keyword analysis is designed to help users identify the best keywords for their website and create a strong and effective keyword strategy. With this feature, users can easily identify the keywords with the highest search volume and competition, and adjust their strategy accordingly to achieve better results. Overall,'s keyword research and analysis feature is a critical component for successful SEO and digital marketing.


What is the best value?


per month
View Website
Keyword Generator NE
Fresh Index
Site Explorer
Link Graph NE
Bulk Backlink Checker

Keyword Tool

per month
View Website
Search Volume Data
Cost-Per-Click Data
Google Ads Competition Data
2 Times More Keywords
Competitor Keyword Analysis



In conclusion, both Majestic and Keyword Tool are popular SEO tools that offer a variety of options and features. Majestic is a comprehensive and powerful SEO tool that helps businesses improve their online visibility and reach more customers. With its extensive backlink database and advanced analysis features, Majestic provides businesses with the insights they need to understand their website's performance and make informed decisions about how to improve their search ranking. is an essential tool for anyone looking to improve their search engine optimization and online visibility. With its advanced keyword research capabilities, businesses and marketers can quickly and easily discover the best keywords to target to attract more organic traffic to their website. The tool's user-friendly interface and intuitive design make it simple to use, even for those who are new to SEO. also provides valuable insights into the competition, allowing businesses to make informed decisions about which keywords to target. Ultimately, both platforms have a lot to offer, and users can choose the one that best fits their preferences.

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