Moz Pro vs Keyword Tool — How to choose in 2023


What makes them different?

It's likely that you have encountered Moz Pro and Keyword Tool during your search for SEO tools.

Comparing Moz Pro and Keyword Tool is not as simple as it may appear at first glance. Both platforms are highly popular, but each offers unique features and benefits. Moz Pro is a go-to tool for many SEO professionals, digital marketers, and website owners looking to improve their online visibility and search engine rankings.Similarly, Keyword Tool is a comprehensive SEO tool that offers a wide range of features for website owners, digital marketers, and SEO professionals.

So, which platform will you choose? Moz Pro or Keyword Tool? Keep reading to find out all you need to know!

Moz Pro



Comprehensive SEO software

Keyword research & tracking

Site audits and optimization

Backlink analysis and management

Keyword Tool



Keyword research tool

Generate keyword ideas and long-tail keywords

Analyze keyword competitiveness

Integrates with Google Ads and other platforms


Let's go back to the beginning.

Moz Pro is an all-in-one SEO toolset that provides powerful features for improving your website's search engine optimization. It is developed by Moz, a leading provider of inbound marketing software.

Moz Pro offers a suite of tools to help you boost your website's ranking in search engines like Google. These tools include keyword research, site audits, link analysis, and competitor analysis. With Moz Pro, you can easily track your website's progress and identify areas for improvement.

In addition to its SEO tools, Moz Pro also offers a robust analytics platform that provides valuable insights into your website's performance. You can track your website's rankings, monitor backlinks, and measure the impact of your SEO efforts. This data can help you make informed decisions about how to optimize your website and improve your rankings.

Another key feature of Moz Pro is its community of users and experts. Moz has a large and active community of users and experts who share their knowledge and experience with each other. This community provides valuable insights and advice that can help you improve your website's SEO. Whether you're a beginner or a seasoned professional, Moz Pro is a valuable resource for anyone looking to improve their website's search engine optimization.

Keyword Tool is a free online keyword research tool that generates a list of relevant keywords and long-tail keywords based on a specific seed keyword. It provides accurate and relevant data to help users identify the most popular and profitable keywords to target in their SEO and PPC campaigns.

The tool uses Google's Autocomplete feature to generate a list of keywords and phrases that people are searching for in Google. This feature provides valuable insights into user intent, allowing users to identify keyword trends and popular topics in their niche. Keyword Tool also provides data on the search volume and cost-per-click (CPC) for each keyword, making it easy for users to prioritize their target keywords based on the competition and profitability.

Keyword Tool was launched in 2013 with the goal of making keyword research accessible and affordable for everyone. The tool quickly became popular among online marketers, bloggers, and small business owners who were looking for a simple and effective way to improve their website's visibility and ranking. Keyword Tool is now used by over 3 million users worldwide and has helped countless businesses and websites increase their online presence and reach more customers.

In addition to the free version of Keyword Tool, the company also offers a premium version with advanced features such as access to Google AdWords data, the ability to generate keyword ideas from YouTube, Bing, Amazon, and other platforms, and support for multiple languages and countries. The premium version is designed for professional marketers, digital agencies, and large businesses who need access to more data and features to take their SEO and PPC campaigns to the next level. Keyword Tool is constantly updating and improving its features to provide users with the most accurate and relevant data possible.

Learn how we do what we do at Mitora Growth Hub.

Perfect for both beginners and experienced professionals, upgrade your skills and achieve your goals with our online courses.


Time to compare the pair.

Moz Pro

Offers comprehensive keyword research and analysis tools to identify and target the right keywords for your website.

Provides link building and backlink analysis tools to help improve and maintain the quality of your website's backlinks.

Offers site audit and website health monitoring features to identify and fix technical SEO issues.

Provides tools to monitor and track your website's performance, including ranking, traffic, and keyword rankings.

Advanced link building and outreach tools.

Keyword Tool

Extensive keyword research and discovery

Competitor analysis and ad insights

Keyword suggestions based on search engines and countries

Integration with Google AdWords

User-friendly interface and simple data export

Moz Pro

Moz Pro is a powerful SEO tool that is specifically designed for the needs of professional marketers, digital agencies, and website owners. Its comprehensive suite of features and intuitive user interface make it a popular choice for those looking to optimize their website for search engines and improve their online visibility. Whether you are an experienced SEO professional or just starting out, Moz Pro provides the tools and insights needed to take your website to the next level.

One of the key target audiences for Moz Pro are digital agencies and freelance marketers. These professionals are often working on multiple websites and need a tool that can help them manage their SEO efforts efficiently and effectively. Moz Pro provides the tools and data they need to track the success of their campaigns, monitor the performance of their clients' websites, and stay ahead of the competition. With its robust reporting features and collaboration tools, Moz Pro is a must-have tool for any digital agency looking to provide top-notch SEO services to their clients.

Website owners who want to improve their search engine rankings and online visibility are also a target audience for Moz Pro. Whether you run a small blog or a large e-commerce site, Moz Pro provides the insights and data needed to optimize your website for search engines and improve your visibility. With its keyword research, link building, and website analysis features, Moz Pro makes it easy for website owners to identify opportunities for improvement and take the necessary steps to boost their search engine rankings. Whether you are just starting out or are an experienced website owner, Moz Pro provides the tools you need to succeed in the competitive world of SEO.

Keyword Tool

Website Owners and Digital Marketers: These individuals use keyword tools to optimize their website content and improve their search engine rankings. By using a keyword tool, they can identify the keywords that their target audience is searching for, and create content that is optimized for those keywords. This helps to attract more traffic to their website, which can increase conversions and sales.

SEO Professionals: SEO professionals use keyword tools to analyze their clients' websites and competitors' websites. By doing so, they can identify areas where their clients' websites can be optimized to rank higher in search engine results pages (SERPs). Keyword tools provide valuable data such as keyword volume, keyword competition, and keyword trends, which allows SEO professionals to make informed decisions about the keywords they target.

Content Creators: Content creators use keyword tools to research keywords that they can use in their content. This helps to optimize their content for search engines, making it more likely to rank well in SERPs. Keyword tools can provide valuable data such as keyword volume, keyword trends, and related keywords, which allows content creators to create content that is relevant to their target audience. This can result in increased traffic to their website, as well as increased engagement and conversions.

Moz Pro

Moz Pro is a feature-rich SEO tool that helps website owners, digital marketers, and SEO professionals improve their online visibility and search engine rankings. The tool provides a range of features, including keyword research, site explorer, rank tracking, and on-page optimization.

The keyword research tool in Moz Pro provides a comprehensive list of keywords relevant to the user's industry and the difficulty level of ranking for each keyword. Site Explorer offers an in-depth analysis of a website's backlinks, including the number of links, the quality of links, and the anchor text used. With rank tracking, users can track their website's search engine rankings for keywords over time and make necessary adjustments to improve their rankings. On-page optimization provides recommendations for optimizing a website's HTML code, including page titles, meta descriptions, and other key elements. Whether you're a beginner or an experienced SEO professional, Moz Pro has the tools and data to achieve your SEO goals.

Keyword Tool is a keyword research tool that helps users find long-tail and related keywords to improve their search engine optimization and online marketing efforts. It offers a simple yet effective solution for generating a large number of keywords from Google, YouTube, Bing, Amazon, and App Store. With, you can easily find keywords that people are searching for and identify new opportunities for your business or website.

One of the key features of is its ability to generate keyword ideas from Google Autocomplete. This means that it can show you the exact keywords that people are searching for, giving you valuable insights into your target audience's needs and interests. Additionally, provides keyword statistics such as the number of searches per month, competition, and cost-per-click, allowing you to evaluate the potential of each keyword and make informed decisions about your SEO and online marketing strategies. Whether you're a blogger, business owner, or marketer, is a valuable tool that can help you drive more traffic and increase your online visibility.

Moz Pro

As a highly specialized SEO tool, Moz Pro is known for its robust keyword research capabilities. This feature allows users to gather valuable insights into the search landscape, including keyword difficulty, estimated organic search volume, and other important metrics. With this information at hand, users can make informed decisions about the keywords they want to target, which is critical for improving their search engine rankings. Additionally, the keyword research tool is designed with ease-of-use in mind, allowing even inexperienced users to quickly get started and gain valuable insights.

Another notable feature of Moz Pro is its site audit tool. This tool analyzes websites for common technical SEO issues, such as broken links, duplicate content, and crawl errors, among others. The site audit tool is especially useful for website owners who are looking to improve their search engine rankings, as fixing technical issues can significantly improve search engine visibility. With regular site audits, users can identify and resolve technical issues in a timely manner, which can lead to significant gains in organic search traffic and rankings. The site audit tool is also easy to use, making it accessible to users of all skill levels.

Keyword Tool is a powerful SEO tool that specializes in keyword research and analysis. This feature allows users to uncover profitable and relevant keywords for their website, which is crucial for improving their search engine rankings. uses advanced algorithms to analyze large amounts of data, generating a comprehensive list of keywords for the user to choose from. This feature also provides valuable insights into the competition, search volume, and trend information, making it easier for users to make informed decisions about their keyword strategy.

In addition to the comprehensive keyword research, also offers detailed keyword analysis and comparison. This feature enables users to compare keywords and understand their relevance and potential impact on their website's search engine ranking.'s keyword analysis is designed to help users identify the best keywords for their website and create a strong and effective keyword strategy. With this feature, users can easily identify the keywords with the highest search volume and competition, and adjust their strategy accordingly to achieve better results. Overall,'s keyword research and analysis feature is a critical component for successful SEO and digital marketing.


What is the best value?

Moz Pro

per month
View Website
3 Campaigns
300 Keyword Rankings
100,000 Pages Crawled/Week
60 Performance Metrics: Tracked URLs
Unlimited Scheduled Reports

Keyword Tool

per month
View Website
Search Volume Data
Cost-Per-Click Data
Google Ads Competition Data
2 Times More Keywords
Competitor Keyword Analysis



In conclusion, both Moz Pro and Keyword Tool are popular SEO tools that offer a variety of options and features. Moz Pro is a comprehensive SEO tool that provides businesses with the tools and insights they need to improve their online visibility and reach more customers. With its powerful features and user-friendly interface, Moz Pro is a valuable asset for businesses looking to improve their search engine optimization efforts. Whether a business is just starting out or looking to expand its online presence, Moz Pro provides the tools and insights needed to succeed in the ever-changing world of SEO. is an essential tool for anyone looking to improve their search engine optimization and online visibility. With its advanced keyword research capabilities, businesses and marketers can quickly and easily discover the best keywords to target to attract more organic traffic to their website. The tool's user-friendly interface and intuitive design make it simple to use, even for those who are new to SEO. also provides valuable insights into the competition, allowing businesses to make informed decisions about which keywords to target. Ultimately, both platforms have a lot to offer, and users can choose the one that best fits their preferences.

Continue learning from our blog.