Moz vs Bing Webmaster Tools — How to choose in 2023


What makes them different?

It's likely that you have encountered Moz and Bing Webmaster Tools during your search for SEO tools.

Comparing Moz and Bing Webmaster Tools is not as simple as it may appear at first glance. Both platforms are highly popular, but each offers unique features and benefits. Moz is a go-to tool for many SEO professionals, digital marketers, and website owners looking to improve their online visibility and search engine rankings.Similarly, Bing Webmaster Tools is a comprehensive SEO tool that offers a wide range of features for website owners, digital marketers, and SEO professionals.

So, which platform will you choose? Moz or Bing Webmaster Tools? Keep reading to find out all you need to know!




Comprehensive SEO software

Link building tools

Domain & page authority metrics

Keyword research & tracking

Bing Webmaster Tools



Monitor and maintain website's presence on Bing

Analyze search performance and website traffic

Identify and fix technical issues

Track keyword rankings and search query data


Let's go back to the beginning.

Moz is a Seattle-based software as a service (SaaS) company that was founded in 2004. It was created to help businesses improve their online visibility and search engine rankings through various SEO tools and services. Over the years, Moz has become one of the most trusted names in the industry and is widely regarded as a leading provider of SEO tools and insights.

Moz offers a comprehensive suite of SEO tools and services designed to help businesses improve their online visibility and search engine rankings. Some of the key features offered by Moz include keyword research, site audits, link analysis, and competitor analysis. It also offers a range of products such as Moz Pro, Moz Local, and Moz Bar, all designed to help businesses with various aspects of their SEO efforts.

Moz has had a significant impact on the SEO industry since its inception. The company's suite of SEO tools and services has helped countless businesses improve their online visibility and search engine rankings, and it has helped shape the SEO industry in many ways. The company's focus on providing actionable insights and data has made it an essential resource for SEO professionals and website owners alike.

At Moz, customer success is a top priority. The company's team of SEO experts is dedicated to helping businesses achieve their online visibility and search engine ranking goals. Through its various tools, services, and resources, Moz empowers businesses to make data-driven decisions and take the necessary steps to improve their SEO efforts. Whether you're a seasoned SEO professional or just starting out, Moz is committed to providing the resources and support you need to succeed online.

Bing Webmaster Tools is a free web-based service offered by Bing for website owners to monitor their website's presence on the Bing search engine. The tool was first introduced in 2009 and has since been updated with new features to help website owners improve their website's SEO and visibility.

Bing Webmaster Tools provides valuable insights and data about your website's performance on Bing, including the number of indexed pages, keywords that bring traffic to your site, and search queries used to find your site. It also provides information about the top organic search results, allowing website owners to see how they compare to their competitors. Additionally, the tool provides data on the click-through rate (CTR) of your website, which is the number of clicks your website receives divided by the number of times it appears in search results.

One of the key features of Bing Webmaster Tools is the ability to submit sitemaps and track crawl errors. By submitting your sitemap, you are telling Bing which pages of your website are important and should be indexed. Bing Webmaster Tools also provides data on crawl errors, which can be caused by a variety of issues, such as broken links, incorrect redirects, or incorrect robots.txt files. By identifying and fixing these errors, you can improve your website's user experience and search engine visibility.

Another important feature of Bing Webmaster Tools is the ability to monitor backlinks to your website. Backlinks are links from other websites that lead to your site and are a crucial component of SEO. Bing Webmaster Tools provides data on the number of backlinks to your site, the quality of these links, and which websites are linking to you. This information can help website owners improve their backlink profile and increase their visibility in search results. Additionally, the tool provides data on keyword rankings, allowing website owners to monitor their progress over time and make necessary changes to improve their rankings.

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Time to compare the pair.


Offers comprehensive keyword research and analysis tools to identify and target the right keywords for your website.

Provides link building and backlink analysis tools to help improve and maintain the quality of your website's backlinks.

Offers site audit and website health monitoring features to identify and fix technical SEO issues.

Provides tools to monitor and track your website's performance, including ranking, traffic, and keyword rankings.

Comprehensive backlink analysis

Bing Webmaster Tools

Site performance and crawl status monitoring

Keyword and search query analysis

Sitemap and URL submission

Mobile and international targeting options

Integration with Bing Ads


Moz is a well-established SEO tool that caters to a wide range of users, including website owners, digital marketers, and SEO professionals. For website owners, Moz offers a suite of tools that provide insights into their website's search engine performance, helping them to identify and address areas of improvement. This includes keyword research, site auditing, and backlink analysis, which are crucial components of a successful SEO strategy.

For digital marketers, Moz provides a range of tools and data to help them stay ahead of the competition. The Moz Domain Authority score, for example, is a valuable metric for digital marketers as it provides insights into a website's overall online visibility and search engine ranking potential. Additionally, Moz's keyword research and backlink analysis tools help digital marketers to understand the online landscape and make informed decisions about their SEO and advertising efforts.

SEO professionals also benefit from Moz's comprehensive suite of tools, which allow them to stay on top of industry trends and best practices. Moz's keyword research and site audit tools provide deep insights into a website's search engine performance, enabling SEO professionals to make data-driven decisions and create effective optimization strategies. Furthermore, Moz's backlink analysis tools help SEO professionals to monitor and manage their link building efforts, ensuring that their website remains compliant with search engine guidelines and continues to rank well in search results.

Bing Webmaster Tools

Website Owners and Webmasters: Bing Webmaster Tools is an ideal solution for website owners and webmasters who want to monitor and maintain their website's presence on Bing search engine. The platform provides a wide range of features, including site map submission, crawl error detection, keyword analysis, and search performance reporting, that help website owners keep their site optimized and visible on Bing.

Digital Marketers: Digital marketers looking to expand their online presence and reach a wider audience can benefit from Bing Webmaster Tools. The platform provides valuable insights into keyword trends, search behavior, and competitor analysis, allowing marketers to refine their search engine optimization strategies and reach their target audience more effectively.

Small and Medium-sized Businesses: Bing Webmaster Tools is also ideal for small and medium-sized businesses looking to improve their online visibility and search engine rankings. The platform provides a simple, user-friendly interface and detailed tutorials, making it easy for businesses to understand and use the features available. With the ability to monitor website performance, keyword analysis, and backlink tracking, small and medium-sized businesses can improve their search engine rankings and reach their target audience more effectively.


Moz is a popular SEO tool that offers a range of features for digital marketers, website owners, and SEO professionals. One of the standout features of Moz is its Moz Pro subscription, which includes a suite of tools to help you with your SEO efforts. This includes a keyword research tool, site explorer, and link analysis tool. The keyword research tool helps you find the best keywords to target for your website, while the site explorer gives you a comprehensive look at your website's backlinks and ranking history.

Another key feature of Moz is its Moz Bar, a free browser extension that provides instant on-page metrics and page optimization advice. With Moz Bar, you can see important metrics such as page authority and domain authority right in your browser. You can also use it to compare your website with competitors, and to analyze the ranking potential of individual pages. In addition to these features, Moz also offers a robust blog that provides SEO and marketing tips, best practices, and industry news. Whether you're a seasoned SEO professional or just starting out, Moz has the tools and resources you need to succeed in your SEO efforts.

Bing Webmaster Tools

Bing Webmaster Tools is a free web-based platform that provides website owners with valuable insights and information about their website's performance on the Bing search engine. It offers a range of features to help website owners optimize their site for better visibility and ranking on the Bing search engine.

One of the key features of Bing Webmaster Tools is the Site Dashboard, which provides an overview of the site's performance on Bing, including the number of indexed pages, incoming links, and search queries that led to the site appearing in the Bing search results. Additionally, the platform also offers a Keyword Research tool to help website owners find the right keywords to target for their search engine optimization efforts. The Sitemap and Submit URL feature allows website owners to submit their sitemap and individual URLs to Bing for faster and more efficient indexing. Other features include a Link Explorer, which helps users identify and analyze backlinks to their site, and a Mobile Friendliness tool, which provides recommendations for making a website mobile-friendly. With Bing Webmaster Tools, website owners can stay on top of their site's performance and make informed decisions to improve their search engine visibility.


One of the key features that MOZ specializes in is keyword research. This tool provides a comprehensive and in-depth analysis of keywords and phrases relevant to a particular website or business. The keyword research tool offers an extensive list of keywords that are commonly used by web users to search for specific products or services. The tool also provides insights into the competition for each keyword, helping businesses to make informed decisions on which keywords to target in their search engine optimization (SEO) campaigns. Additionally, the keyword research tool includes data on keyword trends, helping businesses to identify keywords that are likely to become popular in the future.

Another key feature that MOZ specializes in is link building. Link building is a critical aspect of SEO as it helps to establish the credibility of a website and improve its ranking in search engines. MOZ offers a range of tools and resources to help businesses build high-quality links to their websites. The tool provides data on the quantity and quality of links that a website has, as well as information on the types of links and the pages they are linking to. With this information, businesses can prioritize their link building efforts, focusing on high-quality links that are likely to have the biggest impact on their SEO efforts. The link building tool also provides data on the best practices for link building, helping businesses to build links that are in line with search engine algorithms and guidelines.

Bing Webmaster Tools

Bing Webmaster Tool is a powerful platform that specializes in a variety of SEO features. One of the most prominent features that it offers is keyword ranking analysis. This feature provides website owners with insight into how their website is ranking for different keywords in search engine results pages (SERPs). This is a critical component of SEO as it helps website owners understand what keywords are driving traffic to their site and what keywords they should target in order to improve their rankings.

With Bing Webmaster Tool's keyword ranking analysis feature, website owners can see the ranking of their website for specific keywords, track their progress over time, and compare their website's ranking with other websites in their industry. This information can be incredibly valuable in identifying areas where their website may be lacking and helps website owners make informed decisions about how they should optimize their website to improve their rankings. Additionally, this feature also helps website owners understand how search engines perceive their website, which is important for understanding how search engines determine which websites should rank higher than others for specific keywords.


What is the best value?

Keyword Explorer
Free Competitive Research
Link Explorer
My Online Presence

Bing Webmaster Tools

View Website
Site Analysis
Keyword Analysis
Sitemap Submission
Backlink Analysis
Search Performance



In conclusion, both Moz and Bing Webmaster Tools are popular SEO tools that offer a variety of options and features. Moz Local is a powerful tool for businesses looking to improve their local search visibility and reach more customers. With its accurate management and distribution of business listings across local directories, businesses can be sure that their information is consistent and up-to-date. Bing Webmaster Tools is a powerful and essential tool for businesses looking to improve their online visibility and reach. It provides valuable insights into website performance, including site traffic, backlinks, and keyword rankings. With its user-friendly interface and comprehensive features, Bing Webmaster Tools is a valuable asset for businesses looking to optimize their website for search engines and reach more customers. Ultimately, both platforms have a lot to offer, and users can choose the one that best fits their preferences.

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