Moz vs Keyword Tool — How to choose in 2023


What makes them different?

It's likely that you have encountered Moz and Keyword Tool during your search for SEO tools.

Comparing Moz and Keyword Tool is not as simple as it may appear at first glance. Both platforms are highly popular, but each offers unique features and benefits. Moz is a go-to tool for many SEO professionals, digital marketers, and website owners looking to improve their online visibility and search engine rankings.Similarly, Keyword Tool is a comprehensive SEO tool that offers a wide range of features for website owners, digital marketers, and SEO professionals.

So, which platform will you choose? Moz or Keyword Tool? Keep reading to find out all you need to know!




Comprehensive SEO software

Link building tools

Domain & page authority metrics

Keyword research & tracking

Keyword Tool



Keyword research tool

Generate keyword ideas and long-tail keywords

Analyze keyword competitiveness

Integrates with Google Ads and other platforms


Let's go back to the beginning.

Moz is a Seattle-based software as a service (SaaS) company that was founded in 2004. It was created to help businesses improve their online visibility and search engine rankings through various SEO tools and services. Over the years, Moz has become one of the most trusted names in the industry and is widely regarded as a leading provider of SEO tools and insights.

Moz offers a comprehensive suite of SEO tools and services designed to help businesses improve their online visibility and search engine rankings. Some of the key features offered by Moz include keyword research, site audits, link analysis, and competitor analysis. It also offers a range of products such as Moz Pro, Moz Local, and Moz Bar, all designed to help businesses with various aspects of their SEO efforts.

Moz has had a significant impact on the SEO industry since its inception. The company's suite of SEO tools and services has helped countless businesses improve their online visibility and search engine rankings, and it has helped shape the SEO industry in many ways. The company's focus on providing actionable insights and data has made it an essential resource for SEO professionals and website owners alike.

At Moz, customer success is a top priority. The company's team of SEO experts is dedicated to helping businesses achieve their online visibility and search engine ranking goals. Through its various tools, services, and resources, Moz empowers businesses to make data-driven decisions and take the necessary steps to improve their SEO efforts. Whether you're a seasoned SEO professional or just starting out, Moz is committed to providing the resources and support you need to succeed online.

Keyword Tool is a free online keyword research tool that generates a list of relevant keywords and long-tail keywords based on a specific seed keyword. It provides accurate and relevant data to help users identify the most popular and profitable keywords to target in their SEO and PPC campaigns.

The tool uses Google's Autocomplete feature to generate a list of keywords and phrases that people are searching for in Google. This feature provides valuable insights into user intent, allowing users to identify keyword trends and popular topics in their niche. Keyword Tool also provides data on the search volume and cost-per-click (CPC) for each keyword, making it easy for users to prioritize their target keywords based on the competition and profitability.

Keyword Tool was launched in 2013 with the goal of making keyword research accessible and affordable for everyone. The tool quickly became popular among online marketers, bloggers, and small business owners who were looking for a simple and effective way to improve their website's visibility and ranking. Keyword Tool is now used by over 3 million users worldwide and has helped countless businesses and websites increase their online presence and reach more customers.

In addition to the free version of Keyword Tool, the company also offers a premium version with advanced features such as access to Google AdWords data, the ability to generate keyword ideas from YouTube, Bing, Amazon, and other platforms, and support for multiple languages and countries. The premium version is designed for professional marketers, digital agencies, and large businesses who need access to more data and features to take their SEO and PPC campaigns to the next level. Keyword Tool is constantly updating and improving its features to provide users with the most accurate and relevant data possible.

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Time to compare the pair.


Offers comprehensive keyword research and analysis tools to identify and target the right keywords for your website.

Provides link building and backlink analysis tools to help improve and maintain the quality of your website's backlinks.

Offers site audit and website health monitoring features to identify and fix technical SEO issues.

Provides tools to monitor and track your website's performance, including ranking, traffic, and keyword rankings.

Comprehensive backlink analysis

Keyword Tool

Extensive keyword research and discovery

Competitor analysis and ad insights

Keyword suggestions based on search engines and countries

Integration with Google AdWords

User-friendly interface and simple data export


Moz is a well-established SEO tool that caters to a wide range of users, including website owners, digital marketers, and SEO professionals. For website owners, Moz offers a suite of tools that provide insights into their website's search engine performance, helping them to identify and address areas of improvement. This includes keyword research, site auditing, and backlink analysis, which are crucial components of a successful SEO strategy.

For digital marketers, Moz provides a range of tools and data to help them stay ahead of the competition. The Moz Domain Authority score, for example, is a valuable metric for digital marketers as it provides insights into a website's overall online visibility and search engine ranking potential. Additionally, Moz's keyword research and backlink analysis tools help digital marketers to understand the online landscape and make informed decisions about their SEO and advertising efforts.

SEO professionals also benefit from Moz's comprehensive suite of tools, which allow them to stay on top of industry trends and best practices. Moz's keyword research and site audit tools provide deep insights into a website's search engine performance, enabling SEO professionals to make data-driven decisions and create effective optimization strategies. Furthermore, Moz's backlink analysis tools help SEO professionals to monitor and manage their link building efforts, ensuring that their website remains compliant with search engine guidelines and continues to rank well in search results.

Keyword Tool

Website Owners and Digital Marketers: These individuals use keyword tools to optimize their website content and improve their search engine rankings. By using a keyword tool, they can identify the keywords that their target audience is searching for, and create content that is optimized for those keywords. This helps to attract more traffic to their website, which can increase conversions and sales.

SEO Professionals: SEO professionals use keyword tools to analyze their clients' websites and competitors' websites. By doing so, they can identify areas where their clients' websites can be optimized to rank higher in search engine results pages (SERPs). Keyword tools provide valuable data such as keyword volume, keyword competition, and keyword trends, which allows SEO professionals to make informed decisions about the keywords they target.

Content Creators: Content creators use keyword tools to research keywords that they can use in their content. This helps to optimize their content for search engines, making it more likely to rank well in SERPs. Keyword tools can provide valuable data such as keyword volume, keyword trends, and related keywords, which allows content creators to create content that is relevant to their target audience. This can result in increased traffic to their website, as well as increased engagement and conversions.


Moz is a popular SEO tool that offers a range of features for digital marketers, website owners, and SEO professionals. One of the standout features of Moz is its Moz Pro subscription, which includes a suite of tools to help you with your SEO efforts. This includes a keyword research tool, site explorer, and link analysis tool. The keyword research tool helps you find the best keywords to target for your website, while the site explorer gives you a comprehensive look at your website's backlinks and ranking history.

Another key feature of Moz is its Moz Bar, a free browser extension that provides instant on-page metrics and page optimization advice. With Moz Bar, you can see important metrics such as page authority and domain authority right in your browser. You can also use it to compare your website with competitors, and to analyze the ranking potential of individual pages. In addition to these features, Moz also offers a robust blog that provides SEO and marketing tips, best practices, and industry news. Whether you're a seasoned SEO professional or just starting out, Moz has the tools and resources you need to succeed in your SEO efforts.

Keyword Tool is a keyword research tool that helps users find long-tail and related keywords to improve their search engine optimization and online marketing efforts. It offers a simple yet effective solution for generating a large number of keywords from Google, YouTube, Bing, Amazon, and App Store. With, you can easily find keywords that people are searching for and identify new opportunities for your business or website.

One of the key features of is its ability to generate keyword ideas from Google Autocomplete. This means that it can show you the exact keywords that people are searching for, giving you valuable insights into your target audience's needs and interests. Additionally, provides keyword statistics such as the number of searches per month, competition, and cost-per-click, allowing you to evaluate the potential of each keyword and make informed decisions about your SEO and online marketing strategies. Whether you're a blogger, business owner, or marketer, is a valuable tool that can help you drive more traffic and increase your online visibility.


One of the key features that MOZ specializes in is keyword research. This tool provides a comprehensive and in-depth analysis of keywords and phrases relevant to a particular website or business. The keyword research tool offers an extensive list of keywords that are commonly used by web users to search for specific products or services. The tool also provides insights into the competition for each keyword, helping businesses to make informed decisions on which keywords to target in their search engine optimization (SEO) campaigns. Additionally, the keyword research tool includes data on keyword trends, helping businesses to identify keywords that are likely to become popular in the future.

Another key feature that MOZ specializes in is link building. Link building is a critical aspect of SEO as it helps to establish the credibility of a website and improve its ranking in search engines. MOZ offers a range of tools and resources to help businesses build high-quality links to their websites. The tool provides data on the quantity and quality of links that a website has, as well as information on the types of links and the pages they are linking to. With this information, businesses can prioritize their link building efforts, focusing on high-quality links that are likely to have the biggest impact on their SEO efforts. The link building tool also provides data on the best practices for link building, helping businesses to build links that are in line with search engine algorithms and guidelines.

Keyword Tool is a powerful SEO tool that specializes in keyword research and analysis. This feature allows users to uncover profitable and relevant keywords for their website, which is crucial for improving their search engine rankings. uses advanced algorithms to analyze large amounts of data, generating a comprehensive list of keywords for the user to choose from. This feature also provides valuable insights into the competition, search volume, and trend information, making it easier for users to make informed decisions about their keyword strategy.

In addition to the comprehensive keyword research, also offers detailed keyword analysis and comparison. This feature enables users to compare keywords and understand their relevance and potential impact on their website's search engine ranking.'s keyword analysis is designed to help users identify the best keywords for their website and create a strong and effective keyword strategy. With this feature, users can easily identify the keywords with the highest search volume and competition, and adjust their strategy accordingly to achieve better results. Overall,'s keyword research and analysis feature is a critical component for successful SEO and digital marketing.


What is the best value?

Keyword Explorer
Free Competitive Research
Link Explorer
My Online Presence

Keyword Tool

per month
View Website
Search Volume Data
Cost-Per-Click Data
Google Ads Competition Data
2 Times More Keywords
Competitor Keyword Analysis



In conclusion, both Moz and Keyword Tool are popular SEO tools that offer a variety of options and features. Moz Local is a powerful tool for businesses looking to improve their local search visibility and reach more customers. With its accurate management and distribution of business listings across local directories, businesses can be sure that their information is consistent and up-to-date. is an essential tool for anyone looking to improve their search engine optimization and online visibility. With its advanced keyword research capabilities, businesses and marketers can quickly and easily discover the best keywords to target to attract more organic traffic to their website. The tool's user-friendly interface and intuitive design make it simple to use, even for those who are new to SEO. also provides valuable insights into the competition, allowing businesses to make informed decisions about which keywords to target. Ultimately, both platforms have a lot to offer, and users can choose the one that best fits their preferences.

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