Moz vs Screaming Frog — How to choose in 2023


What makes them different?

It's likely that you have encountered Moz and Screaming Frog during your search for SEO tools.

Comparing Moz and Screaming Frog is not as simple as it may appear at first glance. Both platforms are highly popular, but each offers unique features and benefits. Moz is a go-to tool for many SEO professionals, digital marketers, and website owners looking to improve their online visibility and search engine rankings.Similarly, Screaming Frog is a comprehensive SEO tool that offers a wide range of features for website owners, digital marketers, and SEO professionals.

So, which platform will you choose? Moz or Screaming Frog? Keep reading to find out all you need to know!




Comprehensive SEO software

Link building tools

Domain & page authority metrics

Keyword research & tracking

Screaming Frog



Website crawling & analysis

Identify technical SEO issues

Analyze website architecture and content

Integration with Google Analytics and Search Console


Let's go back to the beginning.

Moz is a Seattle-based software as a service (SaaS) company that was founded in 2004. It was created to help businesses improve their online visibility and search engine rankings through various SEO tools and services. Over the years, Moz has become one of the most trusted names in the industry and is widely regarded as a leading provider of SEO tools and insights.

Moz offers a comprehensive suite of SEO tools and services designed to help businesses improve their online visibility and search engine rankings. Some of the key features offered by Moz include keyword research, site audits, link analysis, and competitor analysis. It also offers a range of products such as Moz Pro, Moz Local, and Moz Bar, all designed to help businesses with various aspects of their SEO efforts.

Moz has had a significant impact on the SEO industry since its inception. The company's suite of SEO tools and services has helped countless businesses improve their online visibility and search engine rankings, and it has helped shape the SEO industry in many ways. The company's focus on providing actionable insights and data has made it an essential resource for SEO professionals and website owners alike.

At Moz, customer success is a top priority. The company's team of SEO experts is dedicated to helping businesses achieve their online visibility and search engine ranking goals. Through its various tools, services, and resources, Moz empowers businesses to make data-driven decisions and take the necessary steps to improve their SEO efforts. Whether you're a seasoned SEO professional or just starting out, Moz is committed to providing the resources and support you need to succeed online.

Screaming Frog is a website crawler and SEO auditing tool used by digital marketers and SEO professionals. It was launched in 2010 by the UK-based digital marketing agency, Screaming Frog Ltd. The tool allows users to crawl websites and gather data on various elements, such as website structure, content, links, images, and more, to help improve their SEO.

Screaming Frog offers a range of features to help website owners and marketers optimize their websites. It allows users to crawl and analyze large and complex websites, provides detailed information on broken links, missing images, and other technical SEO issues, and generates XML sitemaps. The tool also offers features such as keyword analysis, page title and meta description optimization, and integration with Google Analytics.

Screaming Frog can save digital marketers and SEO professionals a significant amount of time and effort compared to manual website auditing. The tool provides valuable insights into website performance and identifies issues that can be hindering search engine visibility and ranking. This enables users to make data-driven decisions and prioritize their optimization efforts. Additionally, Screaming Frog is user-friendly, with a straightforward interface that is easy to use, even for beginners.

Screaming Frog can be used by website owners and marketers for a range of purposes, including website auditing, technical SEO analysis, and keyword research. For example, website owners can use the tool to identify and fix broken links, optimize page titles and meta descriptions, and ensure that their websites are mobile-friendly. Digital marketers can use Screaming Frog to gather data on their competitors' websites, analyze keyword trends, and improve their overall SEO performance. The tool is also ideal for larger websites, as it can crawl hundreds of thousands of pages at once, providing a comprehensive view of website performance.

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Time to compare the pair.


Offers comprehensive keyword research and analysis tools to identify and target the right keywords for your website.

Provides link building and backlink analysis tools to help improve and maintain the quality of your website's backlinks.

Offers site audit and website health monitoring features to identify and fix technical SEO issues.

Provides tools to monitor and track your website's performance, including ranking, traffic, and keyword rankings.

Comprehensive backlink analysis

Screaming Frog

Offers website crawling and analysis tools to identify technical SEO issues and improve website performance.

Provides detailed information on website structure, including page titles, meta descriptions, and header tags.

Offers insights into website performance, including page load speed and broken links.

Provides data export capabilities to easily integrate website analysis into larger SEO strategies.

Detailed analysis of redirects and broken links.


Moz is a well-established SEO tool that caters to a wide range of users, including website owners, digital marketers, and SEO professionals. For website owners, Moz offers a suite of tools that provide insights into their website's search engine performance, helping them to identify and address areas of improvement. This includes keyword research, site auditing, and backlink analysis, which are crucial components of a successful SEO strategy.

For digital marketers, Moz provides a range of tools and data to help them stay ahead of the competition. The Moz Domain Authority score, for example, is a valuable metric for digital marketers as it provides insights into a website's overall online visibility and search engine ranking potential. Additionally, Moz's keyword research and backlink analysis tools help digital marketers to understand the online landscape and make informed decisions about their SEO and advertising efforts.

SEO professionals also benefit from Moz's comprehensive suite of tools, which allow them to stay on top of industry trends and best practices. Moz's keyword research and site audit tools provide deep insights into a website's search engine performance, enabling SEO professionals to make data-driven decisions and create effective optimization strategies. Furthermore, Moz's backlink analysis tools help SEO professionals to monitor and manage their link building efforts, ensuring that their website remains compliant with search engine guidelines and continues to rank well in search results.

Screaming Frog

Screaming Frog is an SEO tool that has a diverse range of target audiences, from small business owners to large enterprises.

Small business owners and freelancers can benefit from Screaming Frog's website analysis capabilities. The tool can help identify technical SEO issues such as broken links, missing alt tags, and duplicate content. This can lead to improved search engine rankings, increased website traffic, and better user experience.

Enterprises and digital marketing agencies can also take advantage of Screaming Frog's advanced features. The tool's ability to crawl large websites and collect detailed data on site architecture and internal linking structure makes it a valuable asset for large enterprises. In addition, the tool's integration with other SEO tools such as Google Analytics and Search Console can provide a comprehensive view of a website's performance and help enterprises make data-driven decisions to improve their SEO efforts.


Moz is a popular SEO tool that offers a range of features for digital marketers, website owners, and SEO professionals. One of the standout features of Moz is its Moz Pro subscription, which includes a suite of tools to help you with your SEO efforts. This includes a keyword research tool, site explorer, and link analysis tool. The keyword research tool helps you find the best keywords to target for your website, while the site explorer gives you a comprehensive look at your website's backlinks and ranking history.

Another key feature of Moz is its Moz Bar, a free browser extension that provides instant on-page metrics and page optimization advice. With Moz Bar, you can see important metrics such as page authority and domain authority right in your browser. You can also use it to compare your website with competitors, and to analyze the ranking potential of individual pages. In addition to these features, Moz also offers a robust blog that provides SEO and marketing tips, best practices, and industry news. Whether you're a seasoned SEO professional or just starting out, Moz has the tools and resources you need to succeed in your SEO efforts.

Screaming Frog

Screaming Frog is a web crawling tool that is widely used by SEO professionals, digital marketers, and website owners for website analysis. One of the key features of Screaming Frog is its ability to crawl a website and provide in-depth analysis of its structure, content, and internal links. This information is crucial for optimizing a website for search engines, as it helps identify technical SEO issues such as broken links, duplicate content, missing title tags, and more.

Another important feature of Screaming Frog is its ability to analyze page titles and meta descriptions. These elements play a crucial role in how a website appears in search engine results, and Screaming Frog provides a quick and easy way to check and optimize them. The tool also allows users to analyze images and crawl JavaScript, which is particularly useful for modern websites that rely heavily on these technologies. With its wide range of features, Screaming Frog is a must-have tool for anyone looking to improve their website's SEO and online visibility.


One of the key features that MOZ specializes in is keyword research. This tool provides a comprehensive and in-depth analysis of keywords and phrases relevant to a particular website or business. The keyword research tool offers an extensive list of keywords that are commonly used by web users to search for specific products or services. The tool also provides insights into the competition for each keyword, helping businesses to make informed decisions on which keywords to target in their search engine optimization (SEO) campaigns. Additionally, the keyword research tool includes data on keyword trends, helping businesses to identify keywords that are likely to become popular in the future.

Another key feature that MOZ specializes in is link building. Link building is a critical aspect of SEO as it helps to establish the credibility of a website and improve its ranking in search engines. MOZ offers a range of tools and resources to help businesses build high-quality links to their websites. The tool provides data on the quantity and quality of links that a website has, as well as information on the types of links and the pages they are linking to. With this information, businesses can prioritize their link building efforts, focusing on high-quality links that are likely to have the biggest impact on their SEO efforts. The link building tool also provides data on the best practices for link building, helping businesses to build links that are in line with search engine algorithms and guidelines.

Screaming Frog

One of the key features of Screaming Frog is its ability to analyze website architecture and identify technical SEO issues. The tool provides an in-depth crawl analysis of your website, allowing you to easily spot any broken links, missing metadata, or other technical issues that could be hurting your search engine ranking. The website architecture analysis is particularly useful, as it gives you a comprehensive overview of your website structure, including the number of pages, internal links, and redirects. This information is essential in optimizing your website for search engines, as it helps you identify any areas of your site that need improvement.

Another key feature of Screaming Frog is its ability to track keyword rankings and monitor your website's performance in search engines. The tool provides detailed keyword analysis, allowing you to track the position of your keywords and see how your website is performing for each keyword. You can also set up custom alerts to be notified of any changes in your keyword rankings, ensuring that you are always informed about the performance of your website. The ability to monitor keyword rankings is essential for tracking the success of your SEO efforts and making informed decisions about future optimization strategies.


What is the best value?

Keyword Explorer
Free Competitive Research
Link Explorer
My Online Presence

Screaming Frog

per month (free option available)
View Website
Find Broken Links, Errors & Redirects
Analyse Page Titles & Meta Data
Review Meta Robots & Directives
Audit hreflang Attributes
Discover Exact Duplicate Pages



In conclusion, both Moz and Screaming Frog are popular SEO tools that offer a variety of options and features. Moz Local is a powerful tool for businesses looking to improve their local search visibility and reach more customers. With its accurate management and distribution of business listings across local directories, businesses can be sure that their information is consistent and up-to-date. Screaming Frog is a powerful and comprehensive SEO tool that helps businesses improve their online visibility and search ranking. Its wide range of features, including website crawling, analysis of page elements, and broken link checking, make it a valuable asset for businesses looking to optimize their website for search engines. With its user-friendly interface and efficient performance, Screaming Frog is a top choice for businesses of all sizes looking to boost their search engine rankings and reach more customers. Ultimately, both platforms have a lot to offer, and users can choose the one that best fits their preferences.

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