Screaming Frog vs Ubersuggest — How to choose in 2023


What makes them different?

It's likely that you have encountered Screaming Frog and Ubersuggest during your search for SEO tools.

Comparing Screaming Frog and Ubersuggest is not as simple as it may appear at first glance. Both platforms are highly popular, but each offers unique features and benefits. Screaming Frog is a go-to tool for many SEO professionals, digital marketers, and website owners looking to improve their online visibility and search engine rankings.Similarly, Ubersuggest is a comprehensive SEO tool that offers a wide range of features for website owners, digital marketers, and SEO professionals.

So, which platform will you choose? Screaming Frog or Ubersuggest? Keep reading to find out all you need to know!

Screaming Frog



Website crawling & analysis

Identify technical SEO issues

Analyze website architecture and content

Integration with Google Analytics and Search Console




Keyword research tool

Analyze organic search data

Suggest keyword ideas and questions

Analyze competitors' SEO and PPC strategies


Let's go back to the beginning.

Screaming Frog is a website crawler and SEO auditing tool used by digital marketers and SEO professionals. It was launched in 2010 by the UK-based digital marketing agency, Screaming Frog Ltd. The tool allows users to crawl websites and gather data on various elements, such as website structure, content, links, images, and more, to help improve their SEO.

Screaming Frog offers a range of features to help website owners and marketers optimize their websites. It allows users to crawl and analyze large and complex websites, provides detailed information on broken links, missing images, and other technical SEO issues, and generates XML sitemaps. The tool also offers features such as keyword analysis, page title and meta description optimization, and integration with Google Analytics.

Screaming Frog can save digital marketers and SEO professionals a significant amount of time and effort compared to manual website auditing. The tool provides valuable insights into website performance and identifies issues that can be hindering search engine visibility and ranking. This enables users to make data-driven decisions and prioritize their optimization efforts. Additionally, Screaming Frog is user-friendly, with a straightforward interface that is easy to use, even for beginners.

Screaming Frog can be used by website owners and marketers for a range of purposes, including website auditing, technical SEO analysis, and keyword research. For example, website owners can use the tool to identify and fix broken links, optimize page titles and meta descriptions, and ensure that their websites are mobile-friendly. Digital marketers can use Screaming Frog to gather data on their competitors' websites, analyze keyword trends, and improve their overall SEO performance. The tool is also ideal for larger websites, as it can crawl hundreds of thousands of pages at once, providing a comprehensive view of website performance.

Ubersuggest is a keyword research tool that helps users generate keyword ideas and analyze their competitors' SEO strategies. It was created by Neil Patel, a well-known digital marketer and entrepreneur, in 2017. The tool is user-friendly and provides valuable insights for marketers looking to improve their search engine optimization efforts.

One of the key features of Ubersuggest is its keyword research tool, which provides a comprehensive list of keywords related to a user's target query. It also provides data such as search volume, keyword difficulty, and cost per click (CPC) for each keyword, allowing users to identify the most valuable keywords for their SEO campaigns.

Another feature of Ubersuggest is its competitor analysis tool, which provides insights into the SEO strategies of competitors. This includes information on their top organic search keywords, backlinks, and organic search traffic. This information can be used by users to identify opportunities to improve their own SEO strategies and outperform their competitors.

Ubersuggest also provides a site audit tool, which analyzes a user's website and provides recommendations for improving its SEO. This includes information on technical SEO issues, such as broken links and missing alt tags, as well as content-related issues, such as keyword optimization and meta descriptions. The site audit tool is a valuable resource for users looking to improve the search engine visibility of their websites.

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Time to compare the pair.

Screaming Frog

Offers website crawling and analysis tools to identify technical SEO issues and improve website performance.

Provides detailed information on website structure, including page titles, meta descriptions, and header tags.

Offers insights into website performance, including page load speed and broken links.

Provides data export capabilities to easily integrate website analysis into larger SEO strategies.

Detailed analysis of redirects and broken links.


Offers keyword research and analysis tools to help identify and target the right keywords for your website.

Provides competitor analysis and market intelligence to keep track of industry trends and stay ahead of the competition.

Offers tools to monitor and track website performance, including ranking, traffic, and keyword rankings.

Provides site audit and website health monitoring features to identify and fix technical SEO issues.

Automated keyword ranking tracking and reporting.

Screaming Frog

Screaming Frog is an SEO tool that has a diverse range of target audiences, from small business owners to large enterprises.

Small business owners and freelancers can benefit from Screaming Frog's website analysis capabilities. The tool can help identify technical SEO issues such as broken links, missing alt tags, and duplicate content. This can lead to improved search engine rankings, increased website traffic, and better user experience.

Enterprises and digital marketing agencies can also take advantage of Screaming Frog's advanced features. The tool's ability to crawl large websites and collect detailed data on site architecture and internal linking structure makes it a valuable asset for large enterprises. In addition, the tool's integration with other SEO tools such as Google Analytics and Search Console can provide a comprehensive view of a website's performance and help enterprises make data-driven decisions to improve their SEO efforts.


Small Business Owners and Entrepreneurs: Ubersuggest is a great tool for small business owners and entrepreneurs who want to improve their online presence. With its user-friendly interface and easy-to-use features, Ubersuggest makes it easy for non-technical users to research keywords, analyze their website, and monitor their search engine rankings. This tool is especially useful for those who are new to SEO and want to start their journey on the right foot.

Digital Marketers and SEO Professionals: Digital marketers and SEO professionals can also benefit from Ubersuggest. The tool provides detailed data and insights on search engine optimization, keyword research, and competitor analysis, which can be used to improve the performance of websites and digital campaigns. With its comprehensive features, Ubersuggest can help digital marketers and SEO professionals to stay ahead of the competition and drive more traffic to their clients' websites.

Content Creators and Bloggers: Content creators and bloggers can also use Ubersuggest to their advantage. By researching keywords and analyzing their website, they can optimize their content for search engines and increase their online visibility. Ubersuggest's keyword research tool helps content creators and bloggers to find popular and relevant topics to write about, while its website analysis feature provides insights on how to improve the performance of their blog or website. With its easy-to-use interface and affordable pricing, Ubersuggest is a great tool for content creators and bloggers who want to grow their online audience.

Screaming Frog

Screaming Frog is a web crawling tool that is widely used by SEO professionals, digital marketers, and website owners for website analysis. One of the key features of Screaming Frog is its ability to crawl a website and provide in-depth analysis of its structure, content, and internal links. This information is crucial for optimizing a website for search engines, as it helps identify technical SEO issues such as broken links, duplicate content, missing title tags, and more.

Another important feature of Screaming Frog is its ability to analyze page titles and meta descriptions. These elements play a crucial role in how a website appears in search engine results, and Screaming Frog provides a quick and easy way to check and optimize them. The tool also allows users to analyze images and crawl JavaScript, which is particularly useful for modern websites that rely heavily on these technologies. With its wide range of features, Screaming Frog is a must-have tool for anyone looking to improve their website's SEO and online visibility.


Ubersuggest is a popular SEO tool that provides a wide range of features to help website owners and digital marketers improve their online visibility and search engine rankings. One of its most notable features is its keyword research tool, which provides in-depth analysis of keywords and their related data, including search volume, keyword difficulty, and ranking difficulty. This data is essential for website owners looking to optimize their content and target the right keywords for their website.

Another standout feature of Ubersuggest is its site explorer, which provides a detailed analysis of any website's backlink profile. This includes information on the number of backlinks, the quality of the links, and the most linked-to pages on the website. This data can be used to identify the most authoritative websites in your niche and analyze your own website's backlink profile, allowing you to make informed decisions about which backlinks to pursue and which ones to avoid. Additionally, Ubersuggest also offers a keyword gap analysis tool, which can help you identify keyword opportunities and compare your website's ranking potential with that of your competitors.

Screaming Frog

One of the key features of Screaming Frog is its ability to analyze website architecture and identify technical SEO issues. The tool provides an in-depth crawl analysis of your website, allowing you to easily spot any broken links, missing metadata, or other technical issues that could be hurting your search engine ranking. The website architecture analysis is particularly useful, as it gives you a comprehensive overview of your website structure, including the number of pages, internal links, and redirects. This information is essential in optimizing your website for search engines, as it helps you identify any areas of your site that need improvement.

Another key feature of Screaming Frog is its ability to track keyword rankings and monitor your website's performance in search engines. The tool provides detailed keyword analysis, allowing you to track the position of your keywords and see how your website is performing for each keyword. You can also set up custom alerts to be notified of any changes in your keyword rankings, ensuring that you are always informed about the performance of your website. The ability to monitor keyword rankings is essential for tracking the success of your SEO efforts and making informed decisions about future optimization strategies.


One feature that Ubersuggest specializes in is keyword research. The tool provides in-depth analysis of keywords and phrases that can be used to optimize website content for search engines. It offers a comprehensive list of related keywords that are popular among users and can be used to drive traffic to your website. The tool also shows the search volume, difficulty level, and competition for each keyword, allowing you to choose the keywords that are most relevant to your niche.

Another feature that Ubersuggest excels in is competitor analysis. With this tool, you can monitor your competitors' websites and see what keywords they are ranking for, what content they are publishing, and how they are building links. This information can be used to identify areas where you can improve your own SEO strategy and improve your rankings. Additionally, Ubersuggest provides information on your competitors' backlinks, so you can see which websites are linking to them and how you can reach out to those websites to build links for your own website.


What is the best value?

Screaming Frog

per month (free option available)
View Website
Find Broken Links, Errors & Redirects
Analyse Page Titles & Meta Data
Review Meta Robots & Directives
Audit hreflang Attributes
Discover Exact Duplicate Pages


per month
View Website
150 Reports Per Day
1 Projects
150 Chrome Extension Search Limits
125 Tracked Keywords
20 Numbers of locations



In conclusion, both Screaming Frog and Ubersuggest are popular SEO tools that offer a variety of options and features. Screaming Frog is a powerful and comprehensive SEO tool that helps businesses improve their online visibility and search ranking. Its wide range of features, including website crawling, analysis of page elements, and broken link checking, make it a valuable asset for businesses looking to optimize their website for search engines. With its user-friendly interface and efficient performance, Screaming Frog is a top choice for businesses of all sizes looking to boost their search engine rankings and reach more customers. Ubersuggest is a powerful SEO tool that provides businesses with the insights and tools they need to improve their online visibility and reach more customers. With its user-friendly interface, comprehensive keyword research and analysis features, and site audit tool, Ubersuggest is a valuable resource for businesses looking to optimize their website and improve their search engine ranking. Ultimately, both platforms have a lot to offer, and users can choose the one that best fits their preferences.

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