SEMrush vs Bing Webmaster Tools — How to choose in 2023


What makes them different?

It's likely that you have encountered SEMrush and Bing Webmaster Tools during your search for SEO tools.

Comparing SEMrush and Bing Webmaster Tools is not as simple as it may appear at first glance. Both platforms are highly popular, but each offers unique features and benefits. SEMrush is a go-to tool for many SEO professionals, digital marketers, and website owners looking to improve their online visibility and search engine rankings.Similarly, Bing Webmaster Tools is a comprehensive SEO tool that offers a wide range of features for website owners, digital marketers, and SEO professionals.

So, which platform will you choose? SEMrush or Bing Webmaster Tools? Keep reading to find out all you need to know!




All-in-one marketing solution

Competitive intelligence

Keyword research & site audits

PPC, SEO, content, & social media analysis

Bing Webmaster Tools



Monitor and maintain website's presence on Bing

Analyze search performance and website traffic

Identify and fix technical issues

Track keyword rankings and search query data


Let's go back to the beginning.

SEMrush is a comprehensive SEO and marketing tool that provides valuable insights and data to help website owners and marketers improve their search engine optimization and online marketing efforts. One of the key features of SEMrush is its keyword research tool, which helps users find the best keywords to target for their website and understand the competition for each keyword.

SEMrush also provides a site audit tool that allows users to analyze their website and identify any technical issues or on-page optimization problems that may be impacting their search engine ranking. This tool provides a detailed report of any issues found, along with recommendations for fixing them. In addition, SEMrush's competitor analysis tool provides valuable insights into the strengths and weaknesses of a user's competitors and helps users identify opportunities to differentiate themselves and improve their own ranking.

SEMrush also offers a suite of tools for online advertising, including tools for managing and optimizing pay-per-click (PPC) campaigns, researching and analyzing competitors' ads, and tracking and improving ad performance. These tools help users save time and increase their ROI from their online advertising efforts.

SEMrush was founded in 2008 and has since become one of the most popular and well-respected SEO and marketing tools on the market. Its comprehensive features and easy-to-use interface make it an essential tool for SEO and marketing professionals and website owners looking to improve their website's visibility and ranking in search engines like Google and maximize their online advertising efforts.

Bing Webmaster Tools is a free web-based service offered by Bing for website owners to monitor their website's presence on the Bing search engine. The tool was first introduced in 2009 and has since been updated with new features to help website owners improve their website's SEO and visibility.

Bing Webmaster Tools provides valuable insights and data about your website's performance on Bing, including the number of indexed pages, keywords that bring traffic to your site, and search queries used to find your site. It also provides information about the top organic search results, allowing website owners to see how they compare to their competitors. Additionally, the tool provides data on the click-through rate (CTR) of your website, which is the number of clicks your website receives divided by the number of times it appears in search results.

One of the key features of Bing Webmaster Tools is the ability to submit sitemaps and track crawl errors. By submitting your sitemap, you are telling Bing which pages of your website are important and should be indexed. Bing Webmaster Tools also provides data on crawl errors, which can be caused by a variety of issues, such as broken links, incorrect redirects, or incorrect robots.txt files. By identifying and fixing these errors, you can improve your website's user experience and search engine visibility.

Another important feature of Bing Webmaster Tools is the ability to monitor backlinks to your website. Backlinks are links from other websites that lead to your site and are a crucial component of SEO. Bing Webmaster Tools provides data on the number of backlinks to your site, the quality of these links, and which websites are linking to you. This information can help website owners improve their backlink profile and increase their visibility in search results. Additionally, the tool provides data on keyword rankings, allowing website owners to monitor their progress over time and make necessary changes to improve their rankings.

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Time to compare the pair.


Offers comprehensive keyword research and analysis tools to identify and target the right keywords for your website.

Provides competitor analysis and market intelligence to keep track of industry trends and stay ahead of the competition.

Offers site audit and website health monitoring features to identify and fix technical SEO issues.

Provides social media management and marketing tools to increase brand awareness and engagement.

Comprehensive keyword research and analysis

Bing Webmaster Tools

Site performance and crawl status monitoring

Keyword and search query analysis

Sitemap and URL submission

Mobile and international targeting options

Integration with Bing Ads


Digital Marketers: SEMrush is an ideal tool for digital marketers who want to stay ahead of the competition and improve their online visibility. It provides a comprehensive set of features that can help digital marketers to understand the online behavior of their target audience, find new opportunities for growth, and track their advertising campaigns to optimize their return on investment.

SEO Professionals: SEMrush is a must-have tool for SEO professionals who want to make their mark in the industry. It provides a wealth of information on search engine rankings, backlinks, and keywords, allowing SEO professionals to stay ahead of the curve and develop effective optimization strategies.

Website Owners: SEMrush is a great tool for website owners who want to take control of their online presence and attract more traffic to their site. With its comprehensive website analysis, keyword research, and backlink tracking features, website owners can get a clear picture of how their site is performing and make the necessary changes to improve their search engine rankings and attract more traffic. Additionally, its competitor analysis features allow website owners to stay ahead of the competition and find new opportunities for growth.

Bing Webmaster Tools

Website Owners and Webmasters: Bing Webmaster Tools is an ideal solution for website owners and webmasters who want to monitor and maintain their website's presence on Bing search engine. The platform provides a wide range of features, including site map submission, crawl error detection, keyword analysis, and search performance reporting, that help website owners keep their site optimized and visible on Bing.

Digital Marketers: Digital marketers looking to expand their online presence and reach a wider audience can benefit from Bing Webmaster Tools. The platform provides valuable insights into keyword trends, search behavior, and competitor analysis, allowing marketers to refine their search engine optimization strategies and reach their target audience more effectively.

Small and Medium-sized Businesses: Bing Webmaster Tools is also ideal for small and medium-sized businesses looking to improve their online visibility and search engine rankings. The platform provides a simple, user-friendly interface and detailed tutorials, making it easy for businesses to understand and use the features available. With the ability to monitor website performance, keyword analysis, and backlink tracking, small and medium-sized businesses can improve their search engine rankings and reach their target audience more effectively.


SEMrush is a feature-rich SEO tool that offers a wide range of capabilities to help website owners, digital marketers, and SEO professionals improve their search engine rankings. One of its most prominent features is keyword research, which allows users to discover the most relevant and profitable keywords for their website or business. The keyword research tool provides detailed information on keyword difficulty, search volume, and competition, allowing users to make informed decisions about their keyword strategy.

Another important feature of SEMrush is competitor analysis. With this tool, users can compare their website's performance against their competitors, identifying their strengths and weaknesses in terms of traffic, rankings, and backlinks. This information can be used to develop a more effective SEO strategy and improve the overall visibility and rankings of a website. SEMrush also provides detailed analytics on advertising and backlink profiles, making it a complete SEO solution for any website looking to improve its search engine rankings.

Bing Webmaster Tools

Bing Webmaster Tools is a free web-based platform that provides website owners with valuable insights and information about their website's performance on the Bing search engine. It offers a range of features to help website owners optimize their site for better visibility and ranking on the Bing search engine.

One of the key features of Bing Webmaster Tools is the Site Dashboard, which provides an overview of the site's performance on Bing, including the number of indexed pages, incoming links, and search queries that led to the site appearing in the Bing search results. Additionally, the platform also offers a Keyword Research tool to help website owners find the right keywords to target for their search engine optimization efforts. The Sitemap and Submit URL feature allows website owners to submit their sitemap and individual URLs to Bing for faster and more efficient indexing. Other features include a Link Explorer, which helps users identify and analyze backlinks to their site, and a Mobile Friendliness tool, which provides recommendations for making a website mobile-friendly. With Bing Webmaster Tools, website owners can stay on top of their site's performance and make informed decisions to improve their search engine visibility.


One of the key features that SEMrush specializes in is keyword research. This feature is crucial for any website that wants to rank higher in search engine results pages (SERPs). SEMrush offers a comprehensive keyword research tool that allows users to search for keywords that are relevant to their business, and it provides insights into their search volume, competition, and cost-per-click. With this information, users can create a list of keywords that they can target to drive more traffic to their website.

In addition, SEMrush provides a keyword difficulty tool that helps users assess the competitiveness of the keywords they want to target. The keyword difficulty tool gives an estimate of how hard it would be to rank for a particular keyword, based on factors such as the number of existing websites targeting that keyword, the quality of the content on those websites, and their authority. This information is useful for website owners and marketers who want to determine which keywords are worth targeting, and which ones are too competitive. By using this feature, users can make informed decisions about the keywords they want to target, and avoid wasting time and resources on keywords that are unlikely to bring results.

Bing Webmaster Tools

Bing Webmaster Tool is a powerful platform that specializes in a variety of SEO features. One of the most prominent features that it offers is keyword ranking analysis. This feature provides website owners with insight into how their website is ranking for different keywords in search engine results pages (SERPs). This is a critical component of SEO as it helps website owners understand what keywords are driving traffic to their site and what keywords they should target in order to improve their rankings.

With Bing Webmaster Tool's keyword ranking analysis feature, website owners can see the ranking of their website for specific keywords, track their progress over time, and compare their website's ranking with other websites in their industry. This information can be incredibly valuable in identifying areas where their website may be lacking and helps website owners make informed decisions about how they should optimize their website to improve their rankings. Additionally, this feature also helps website owners understand how search engines perceive their website, which is important for understanding how search engines determine which websites should rank higher than others for specific keywords.


What is the best value?


per month
View Website
5 projects
500 keywords to track
10,000 results per report
3000 reports per day
100,000 crawl pages

Bing Webmaster Tools

View Website
Site Analysis
Keyword Analysis
Sitemap Submission
Backlink Analysis
Search Performance



In conclusion, both SEMrush and Bing Webmaster Tools are popular SEO tools that offer a variety of options and features. SEMrush is a comprehensive digital marketing tool that offers a wide range of features for businesses looking to improve their online presence. Whether you're focused on search engine optimization, pay-per-click advertising, social media marketing, or content creation, SEMrush has the tools you need to succeed. Bing Webmaster Tools is a powerful and essential tool for businesses looking to improve their online visibility and reach. It provides valuable insights into website performance, including site traffic, backlinks, and keyword rankings. With its user-friendly interface and comprehensive features, Bing Webmaster Tools is a valuable asset for businesses looking to optimize their website for search engines and reach more customers. Ultimately, both platforms have a lot to offer, and users can choose the one that best fits their preferences.

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