SEMrush vs Keyword Tool — How to choose in 2023


What makes them different?

It's likely that you have encountered SEMrush and Keyword Tool during your search for SEO tools.

Comparing SEMrush and Keyword Tool is not as simple as it may appear at first glance. Both platforms are highly popular, but each offers unique features and benefits. SEMrush is a go-to tool for many SEO professionals, digital marketers, and website owners looking to improve their online visibility and search engine rankings.Similarly, Keyword Tool is a comprehensive SEO tool that offers a wide range of features for website owners, digital marketers, and SEO professionals.

So, which platform will you choose? SEMrush or Keyword Tool? Keep reading to find out all you need to know!




All-in-one marketing solution

Competitive intelligence

Keyword research & site audits

PPC, SEO, content, & social media analysis

Keyword Tool



Keyword research tool

Generate keyword ideas and long-tail keywords

Analyze keyword competitiveness

Integrates with Google Ads and other platforms


Let's go back to the beginning.

SEMrush is a comprehensive SEO and marketing tool that provides valuable insights and data to help website owners and marketers improve their search engine optimization and online marketing efforts. One of the key features of SEMrush is its keyword research tool, which helps users find the best keywords to target for their website and understand the competition for each keyword.

SEMrush also provides a site audit tool that allows users to analyze their website and identify any technical issues or on-page optimization problems that may be impacting their search engine ranking. This tool provides a detailed report of any issues found, along with recommendations for fixing them. In addition, SEMrush's competitor analysis tool provides valuable insights into the strengths and weaknesses of a user's competitors and helps users identify opportunities to differentiate themselves and improve their own ranking.

SEMrush also offers a suite of tools for online advertising, including tools for managing and optimizing pay-per-click (PPC) campaigns, researching and analyzing competitors' ads, and tracking and improving ad performance. These tools help users save time and increase their ROI from their online advertising efforts.

SEMrush was founded in 2008 and has since become one of the most popular and well-respected SEO and marketing tools on the market. Its comprehensive features and easy-to-use interface make it an essential tool for SEO and marketing professionals and website owners looking to improve their website's visibility and ranking in search engines like Google and maximize their online advertising efforts.

Keyword Tool is a free online keyword research tool that generates a list of relevant keywords and long-tail keywords based on a specific seed keyword. It provides accurate and relevant data to help users identify the most popular and profitable keywords to target in their SEO and PPC campaigns.

The tool uses Google's Autocomplete feature to generate a list of keywords and phrases that people are searching for in Google. This feature provides valuable insights into user intent, allowing users to identify keyword trends and popular topics in their niche. Keyword Tool also provides data on the search volume and cost-per-click (CPC) for each keyword, making it easy for users to prioritize their target keywords based on the competition and profitability.

Keyword Tool was launched in 2013 with the goal of making keyword research accessible and affordable for everyone. The tool quickly became popular among online marketers, bloggers, and small business owners who were looking for a simple and effective way to improve their website's visibility and ranking. Keyword Tool is now used by over 3 million users worldwide and has helped countless businesses and websites increase their online presence and reach more customers.

In addition to the free version of Keyword Tool, the company also offers a premium version with advanced features such as access to Google AdWords data, the ability to generate keyword ideas from YouTube, Bing, Amazon, and other platforms, and support for multiple languages and countries. The premium version is designed for professional marketers, digital agencies, and large businesses who need access to more data and features to take their SEO and PPC campaigns to the next level. Keyword Tool is constantly updating and improving its features to provide users with the most accurate and relevant data possible.

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Time to compare the pair.


Offers comprehensive keyword research and analysis tools to identify and target the right keywords for your website.

Provides competitor analysis and market intelligence to keep track of industry trends and stay ahead of the competition.

Offers site audit and website health monitoring features to identify and fix technical SEO issues.

Provides social media management and marketing tools to increase brand awareness and engagement.

Comprehensive keyword research and analysis

Keyword Tool

Extensive keyword research and discovery

Competitor analysis and ad insights

Keyword suggestions based on search engines and countries

Integration with Google AdWords

User-friendly interface and simple data export


Digital Marketers: SEMrush is an ideal tool for digital marketers who want to stay ahead of the competition and improve their online visibility. It provides a comprehensive set of features that can help digital marketers to understand the online behavior of their target audience, find new opportunities for growth, and track their advertising campaigns to optimize their return on investment.

SEO Professionals: SEMrush is a must-have tool for SEO professionals who want to make their mark in the industry. It provides a wealth of information on search engine rankings, backlinks, and keywords, allowing SEO professionals to stay ahead of the curve and develop effective optimization strategies.

Website Owners: SEMrush is a great tool for website owners who want to take control of their online presence and attract more traffic to their site. With its comprehensive website analysis, keyword research, and backlink tracking features, website owners can get a clear picture of how their site is performing and make the necessary changes to improve their search engine rankings and attract more traffic. Additionally, its competitor analysis features allow website owners to stay ahead of the competition and find new opportunities for growth.

Keyword Tool

Website Owners and Digital Marketers: These individuals use keyword tools to optimize their website content and improve their search engine rankings. By using a keyword tool, they can identify the keywords that their target audience is searching for, and create content that is optimized for those keywords. This helps to attract more traffic to their website, which can increase conversions and sales.

SEO Professionals: SEO professionals use keyword tools to analyze their clients' websites and competitors' websites. By doing so, they can identify areas where their clients' websites can be optimized to rank higher in search engine results pages (SERPs). Keyword tools provide valuable data such as keyword volume, keyword competition, and keyword trends, which allows SEO professionals to make informed decisions about the keywords they target.

Content Creators: Content creators use keyword tools to research keywords that they can use in their content. This helps to optimize their content for search engines, making it more likely to rank well in SERPs. Keyword tools can provide valuable data such as keyword volume, keyword trends, and related keywords, which allows content creators to create content that is relevant to their target audience. This can result in increased traffic to their website, as well as increased engagement and conversions.


SEMrush is a feature-rich SEO tool that offers a wide range of capabilities to help website owners, digital marketers, and SEO professionals improve their search engine rankings. One of its most prominent features is keyword research, which allows users to discover the most relevant and profitable keywords for their website or business. The keyword research tool provides detailed information on keyword difficulty, search volume, and competition, allowing users to make informed decisions about their keyword strategy.

Another important feature of SEMrush is competitor analysis. With this tool, users can compare their website's performance against their competitors, identifying their strengths and weaknesses in terms of traffic, rankings, and backlinks. This information can be used to develop a more effective SEO strategy and improve the overall visibility and rankings of a website. SEMrush also provides detailed analytics on advertising and backlink profiles, making it a complete SEO solution for any website looking to improve its search engine rankings.

Keyword Tool is a keyword research tool that helps users find long-tail and related keywords to improve their search engine optimization and online marketing efforts. It offers a simple yet effective solution for generating a large number of keywords from Google, YouTube, Bing, Amazon, and App Store. With, you can easily find keywords that people are searching for and identify new opportunities for your business or website.

One of the key features of is its ability to generate keyword ideas from Google Autocomplete. This means that it can show you the exact keywords that people are searching for, giving you valuable insights into your target audience's needs and interests. Additionally, provides keyword statistics such as the number of searches per month, competition, and cost-per-click, allowing you to evaluate the potential of each keyword and make informed decisions about your SEO and online marketing strategies. Whether you're a blogger, business owner, or marketer, is a valuable tool that can help you drive more traffic and increase your online visibility.


One of the key features that SEMrush specializes in is keyword research. This feature is crucial for any website that wants to rank higher in search engine results pages (SERPs). SEMrush offers a comprehensive keyword research tool that allows users to search for keywords that are relevant to their business, and it provides insights into their search volume, competition, and cost-per-click. With this information, users can create a list of keywords that they can target to drive more traffic to their website.

In addition, SEMrush provides a keyword difficulty tool that helps users assess the competitiveness of the keywords they want to target. The keyword difficulty tool gives an estimate of how hard it would be to rank for a particular keyword, based on factors such as the number of existing websites targeting that keyword, the quality of the content on those websites, and their authority. This information is useful for website owners and marketers who want to determine which keywords are worth targeting, and which ones are too competitive. By using this feature, users can make informed decisions about the keywords they want to target, and avoid wasting time and resources on keywords that are unlikely to bring results.

Keyword Tool is a powerful SEO tool that specializes in keyword research and analysis. This feature allows users to uncover profitable and relevant keywords for their website, which is crucial for improving their search engine rankings. uses advanced algorithms to analyze large amounts of data, generating a comprehensive list of keywords for the user to choose from. This feature also provides valuable insights into the competition, search volume, and trend information, making it easier for users to make informed decisions about their keyword strategy.

In addition to the comprehensive keyword research, also offers detailed keyword analysis and comparison. This feature enables users to compare keywords and understand their relevance and potential impact on their website's search engine ranking.'s keyword analysis is designed to help users identify the best keywords for their website and create a strong and effective keyword strategy. With this feature, users can easily identify the keywords with the highest search volume and competition, and adjust their strategy accordingly to achieve better results. Overall,'s keyword research and analysis feature is a critical component for successful SEO and digital marketing.


What is the best value?


per month
View Website
5 projects
500 keywords to track
10,000 results per report
3000 reports per day
100,000 crawl pages

Keyword Tool

per month
View Website
Search Volume Data
Cost-Per-Click Data
Google Ads Competition Data
2 Times More Keywords
Competitor Keyword Analysis



In conclusion, both SEMrush and Keyword Tool are popular SEO tools that offer a variety of options and features. SEMrush is a comprehensive digital marketing tool that offers a wide range of features for businesses looking to improve their online presence. Whether you're focused on search engine optimization, pay-per-click advertising, social media marketing, or content creation, SEMrush has the tools you need to succeed. is an essential tool for anyone looking to improve their search engine optimization and online visibility. With its advanced keyword research capabilities, businesses and marketers can quickly and easily discover the best keywords to target to attract more organic traffic to their website. The tool's user-friendly interface and intuitive design make it simple to use, even for those who are new to SEO. also provides valuable insights into the competition, allowing businesses to make informed decisions about which keywords to target. Ultimately, both platforms have a lot to offer, and users can choose the one that best fits their preferences.

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