SEMrush vs Majestic — How to choose in 2023


What makes them different?

It's likely that you have encountered SEMrush and Majestic during your search for SEO tools.

Comparing SEMrush and Majestic is not as simple as it may appear at first glance. Both platforms are highly popular, but each offers unique features and benefits. SEMrush is a go-to tool for many SEO professionals, digital marketers, and website owners looking to improve their online visibility and search engine rankings.Similarly, Majestic is a comprehensive SEO tool that offers a wide range of features for website owners, digital marketers, and SEO professionals.

So, which platform will you choose? SEMrush or Majestic? Keep reading to find out all you need to know!




All-in-one marketing solution

Competitive intelligence

Keyword research & site audits

PPC, SEO, content, & social media analysis




Backlink analysis

Competitive research

Trust & citation flow metrics

Domain & URL analysis


Let's go back to the beginning.

SEMrush is a comprehensive SEO and marketing tool that provides valuable insights and data to help website owners and marketers improve their search engine optimization and online marketing efforts. One of the key features of SEMrush is its keyword research tool, which helps users find the best keywords to target for their website and understand the competition for each keyword.

SEMrush also provides a site audit tool that allows users to analyze their website and identify any technical issues or on-page optimization problems that may be impacting their search engine ranking. This tool provides a detailed report of any issues found, along with recommendations for fixing them. In addition, SEMrush's competitor analysis tool provides valuable insights into the strengths and weaknesses of a user's competitors and helps users identify opportunities to differentiate themselves and improve their own ranking.

SEMrush also offers a suite of tools for online advertising, including tools for managing and optimizing pay-per-click (PPC) campaigns, researching and analyzing competitors' ads, and tracking and improving ad performance. These tools help users save time and increase their ROI from their online advertising efforts.

SEMrush was founded in 2008 and has since become one of the most popular and well-respected SEO and marketing tools on the market. Its comprehensive features and easy-to-use interface make it an essential tool for SEO and marketing professionals and website owners looking to improve their website's visibility and ranking in search engines like Google and maximize their online advertising efforts.

Majestic is a leading backlink analysis tool that was founded in the UK in 2011. It provides users with extensive information about their own and their competitor's backlink profile, making it an essential tool for SEO professionals and website owners.

Majestic's database is one of the largest link indexes available, containing over 1 trillion links, making it an ideal tool for large scale backlink analysis and competitor research. The tool provides users with detailed information about the quality and quantity of backlinks, including metrics such as Domain Authority and Trust Flow.

In addition to backlink analysis, Majestic also provides a range of other SEO-related features, including site explorer, keyword checker, and a bulk backlink checker. These features allow users to perform in-depth analysis of their website and track the progress of their SEO efforts over time.

Majestic also offers a range of integrations with other SEO tools, such as Google Search Console, Ahrefs, Moz, and SEMrush, which makes it easier for users to incorporate its data into their existing SEO workflow. This allows for a more comprehensive view of their SEO performance and helps users make more informed decisions about their SEO strategies.

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Time to compare the pair.


Offers comprehensive keyword research and analysis tools to identify and target the right keywords for your website.

Provides competitor analysis and market intelligence to keep track of industry trends and stay ahead of the competition.

Offers site audit and website health monitoring features to identify and fix technical SEO issues.

Provides social media management and marketing tools to increase brand awareness and engagement.

Comprehensive keyword research and analysis


Offers a comprehensive backlink analysis tool to help identify and improve link building strategies.

Provides keyword research and ranking tracking capabilities to monitor website performance and optimize for search engines.

Offers competitor analysis and intelligence to keep track of industry trends and stay ahead of the competition.

Provides site audit and website health monitoring features to identify and fix technical SEO issues.

Access to the world's largest backlink index.


Digital Marketers: SEMrush is an ideal tool for digital marketers who want to stay ahead of the competition and improve their online visibility. It provides a comprehensive set of features that can help digital marketers to understand the online behavior of their target audience, find new opportunities for growth, and track their advertising campaigns to optimize their return on investment.

SEO Professionals: SEMrush is a must-have tool for SEO professionals who want to make their mark in the industry. It provides a wealth of information on search engine rankings, backlinks, and keywords, allowing SEO professionals to stay ahead of the curve and develop effective optimization strategies.

Website Owners: SEMrush is a great tool for website owners who want to take control of their online presence and attract more traffic to their site. With its comprehensive website analysis, keyword research, and backlink tracking features, website owners can get a clear picture of how their site is performing and make the necessary changes to improve their search engine rankings and attract more traffic. Additionally, its competitor analysis features allow website owners to stay ahead of the competition and find new opportunities for growth.


Majestic is an SEO tool that targets a wide range of individuals and businesses who are looking to improve their online visibility and search engine rankings. The tool is primarily aimed at SEO professionals, digital marketers, and website owners who need a comprehensive analysis of their website and their competitors' websites. Majestic offers a range of features, including backlink analysis, keyword research, and website analysis, making it an ideal choice for those who want to gain a deeper understanding of their SEO efforts and how they can improve them.

In addition to SEO professionals, digital marketers, and website owners, Majestic also targets small to medium-sized businesses that want to increase their online presence and reach a wider audience. Majestic offers insights and data that can help these businesses optimize their website, increase their search engine rankings, and attract more traffic to their website. With its user-friendly interface and easy-to-understand reports, Majestic is a great tool for businesses that want to improve their online presence without having to hire a team of SEO experts.

Majestic is also well-suited for content creators, bloggers, and influencers who want to reach a wider audience and increase their online visibility. The tool can help these individuals understand what keywords and topics are popular in their industry and how they can use them to attract more traffic to their website. Additionally, Majestic's backlink analysis features can help these individuals understand which websites are linking to their content and how they can attract more backlinks to their website. With Majestic, content creators, bloggers, and influencers can take their online presence to the next level and reach a wider audience.


SEMrush is a feature-rich SEO tool that offers a wide range of capabilities to help website owners, digital marketers, and SEO professionals improve their search engine rankings. One of its most prominent features is keyword research, which allows users to discover the most relevant and profitable keywords for their website or business. The keyword research tool provides detailed information on keyword difficulty, search volume, and competition, allowing users to make informed decisions about their keyword strategy.

Another important feature of SEMrush is competitor analysis. With this tool, users can compare their website's performance against their competitors, identifying their strengths and weaknesses in terms of traffic, rankings, and backlinks. This information can be used to develop a more effective SEO strategy and improve the overall visibility and rankings of a website. SEMrush also provides detailed analytics on advertising and backlink profiles, making it a complete SEO solution for any website looking to improve its search engine rankings.


Majestic is a powerful SEO tool that provides a wealth of information to help you improve your website's search engine rankings. One of its standout features is its backlink analysis, which provides a detailed look at the number, quality, and authority of the links pointing to your website. With this information, you can identify opportunities to improve your link profile, build relationships with other websites, and gain a competitive edge in search results.

Another key feature of Majestic is its Site Explorer, which provides a comprehensive analysis of your website's structure, content, and performance. With Site Explorer, you can see how your website is performing in terms of keywords, traffic, and rankings, and identify areas for improvement. Additionally, Majestic provides detailed information about your competitors, including their backlink profiles and top-performing pages, allowing you to gain valuable insights into your market and stay ahead of the competition. Whether you're a seasoned SEO professional or just starting out, Majestic provides the data and insights you need to succeed in today's competitive online landscape.


One of the key features that SEMrush specializes in is keyword research. This feature is crucial for any website that wants to rank higher in search engine results pages (SERPs). SEMrush offers a comprehensive keyword research tool that allows users to search for keywords that are relevant to their business, and it provides insights into their search volume, competition, and cost-per-click. With this information, users can create a list of keywords that they can target to drive more traffic to their website.

In addition, SEMrush provides a keyword difficulty tool that helps users assess the competitiveness of the keywords they want to target. The keyword difficulty tool gives an estimate of how hard it would be to rank for a particular keyword, based on factors such as the number of existing websites targeting that keyword, the quality of the content on those websites, and their authority. This information is useful for website owners and marketers who want to determine which keywords are worth targeting, and which ones are too competitive. By using this feature, users can make informed decisions about the keywords they want to target, and avoid wasting time and resources on keywords that are unlikely to bring results.


Majestic is a well-known and highly regarded SEO tool that specializes in a number of features, but one of the most noteworthy is its powerful backlink analysis capability. This tool offers a wealth of data about the backlinks that point to a particular website, allowing users to gain valuable insights into the strength and quality of their website's link profile. With detailed information about each backlink, including the anchor text, link type, and linking domain, users can quickly and easily identify potential issues and opportunities for improvement.

One of the standout features of Majestic's backlink analysis tool is its ability to provide a complete view of the link landscape, including information on both live and historical links. This is particularly useful for SEOs looking to conduct competitor analysis or recover lost backlinks, as they can gain a clear picture of the link-building strategies used by other websites and determine how they can improve their own link profile. In addition, Majestic provides a number of filters and sorting options, making it easy for users to find the data they need and quickly compare and analyze backlink profiles. These powerful capabilities make Majestic an indispensable tool for anyone looking to improve their website's search engine ranking and visibility.


What is the best value?


per month
View Website
5 projects
500 keywords to track
10,000 results per report
3000 reports per day
100,000 crawl pages


per month
View Website
Keyword Generator NE
Fresh Index
Site Explorer
Link Graph NE
Bulk Backlink Checker



In conclusion, both SEMrush and Majestic are popular SEO tools that offer a variety of options and features. SEMrush is a comprehensive digital marketing tool that offers a wide range of features for businesses looking to improve their online presence. Whether you're focused on search engine optimization, pay-per-click advertising, social media marketing, or content creation, SEMrush has the tools you need to succeed. Majestic is a comprehensive and powerful SEO tool that helps businesses improve their online visibility and reach more customers. With its extensive backlink database and advanced analysis features, Majestic provides businesses with the insights they need to understand their website's performance and make informed decisions about how to improve their search ranking. Ultimately, both platforms have a lot to offer, and users can choose the one that best fits their preferences.

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