SEMrush vs Screaming Frog — How to choose in 2023


What makes them different?

It's likely that you have encountered SEMrush and Screaming Frog during your search for SEO tools.

Comparing SEMrush and Screaming Frog is not as simple as it may appear at first glance. Both platforms are highly popular, but each offers unique features and benefits. SEMrush is a go-to tool for many SEO professionals, digital marketers, and website owners looking to improve their online visibility and search engine rankings.Similarly, Screaming Frog is a comprehensive SEO tool that offers a wide range of features for website owners, digital marketers, and SEO professionals.

So, which platform will you choose? SEMrush or Screaming Frog? Keep reading to find out all you need to know!




All-in-one marketing solution

Competitive intelligence

Keyword research & site audits

PPC, SEO, content, & social media analysis

Screaming Frog



Website crawling & analysis

Identify technical SEO issues

Analyze website architecture and content

Integration with Google Analytics and Search Console


Let's go back to the beginning.

SEMrush is a comprehensive SEO and marketing tool that provides valuable insights and data to help website owners and marketers improve their search engine optimization and online marketing efforts. One of the key features of SEMrush is its keyword research tool, which helps users find the best keywords to target for their website and understand the competition for each keyword.

SEMrush also provides a site audit tool that allows users to analyze their website and identify any technical issues or on-page optimization problems that may be impacting their search engine ranking. This tool provides a detailed report of any issues found, along with recommendations for fixing them. In addition, SEMrush's competitor analysis tool provides valuable insights into the strengths and weaknesses of a user's competitors and helps users identify opportunities to differentiate themselves and improve their own ranking.

SEMrush also offers a suite of tools for online advertising, including tools for managing and optimizing pay-per-click (PPC) campaigns, researching and analyzing competitors' ads, and tracking and improving ad performance. These tools help users save time and increase their ROI from their online advertising efforts.

SEMrush was founded in 2008 and has since become one of the most popular and well-respected SEO and marketing tools on the market. Its comprehensive features and easy-to-use interface make it an essential tool for SEO and marketing professionals and website owners looking to improve their website's visibility and ranking in search engines like Google and maximize their online advertising efforts.

Screaming Frog is a website crawler and SEO auditing tool used by digital marketers and SEO professionals. It was launched in 2010 by the UK-based digital marketing agency, Screaming Frog Ltd. The tool allows users to crawl websites and gather data on various elements, such as website structure, content, links, images, and more, to help improve their SEO.

Screaming Frog offers a range of features to help website owners and marketers optimize their websites. It allows users to crawl and analyze large and complex websites, provides detailed information on broken links, missing images, and other technical SEO issues, and generates XML sitemaps. The tool also offers features such as keyword analysis, page title and meta description optimization, and integration with Google Analytics.

Screaming Frog can save digital marketers and SEO professionals a significant amount of time and effort compared to manual website auditing. The tool provides valuable insights into website performance and identifies issues that can be hindering search engine visibility and ranking. This enables users to make data-driven decisions and prioritize their optimization efforts. Additionally, Screaming Frog is user-friendly, with a straightforward interface that is easy to use, even for beginners.

Screaming Frog can be used by website owners and marketers for a range of purposes, including website auditing, technical SEO analysis, and keyword research. For example, website owners can use the tool to identify and fix broken links, optimize page titles and meta descriptions, and ensure that their websites are mobile-friendly. Digital marketers can use Screaming Frog to gather data on their competitors' websites, analyze keyword trends, and improve their overall SEO performance. The tool is also ideal for larger websites, as it can crawl hundreds of thousands of pages at once, providing a comprehensive view of website performance.

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Time to compare the pair.


Offers comprehensive keyword research and analysis tools to identify and target the right keywords for your website.

Provides competitor analysis and market intelligence to keep track of industry trends and stay ahead of the competition.

Offers site audit and website health monitoring features to identify and fix technical SEO issues.

Provides social media management and marketing tools to increase brand awareness and engagement.

Comprehensive keyword research and analysis

Screaming Frog

Offers website crawling and analysis tools to identify technical SEO issues and improve website performance.

Provides detailed information on website structure, including page titles, meta descriptions, and header tags.

Offers insights into website performance, including page load speed and broken links.

Provides data export capabilities to easily integrate website analysis into larger SEO strategies.

Detailed analysis of redirects and broken links.


Digital Marketers: SEMrush is an ideal tool for digital marketers who want to stay ahead of the competition and improve their online visibility. It provides a comprehensive set of features that can help digital marketers to understand the online behavior of their target audience, find new opportunities for growth, and track their advertising campaigns to optimize their return on investment.

SEO Professionals: SEMrush is a must-have tool for SEO professionals who want to make their mark in the industry. It provides a wealth of information on search engine rankings, backlinks, and keywords, allowing SEO professionals to stay ahead of the curve and develop effective optimization strategies.

Website Owners: SEMrush is a great tool for website owners who want to take control of their online presence and attract more traffic to their site. With its comprehensive website analysis, keyword research, and backlink tracking features, website owners can get a clear picture of how their site is performing and make the necessary changes to improve their search engine rankings and attract more traffic. Additionally, its competitor analysis features allow website owners to stay ahead of the competition and find new opportunities for growth.

Screaming Frog

Screaming Frog is an SEO tool that has a diverse range of target audiences, from small business owners to large enterprises.

Small business owners and freelancers can benefit from Screaming Frog's website analysis capabilities. The tool can help identify technical SEO issues such as broken links, missing alt tags, and duplicate content. This can lead to improved search engine rankings, increased website traffic, and better user experience.

Enterprises and digital marketing agencies can also take advantage of Screaming Frog's advanced features. The tool's ability to crawl large websites and collect detailed data on site architecture and internal linking structure makes it a valuable asset for large enterprises. In addition, the tool's integration with other SEO tools such as Google Analytics and Search Console can provide a comprehensive view of a website's performance and help enterprises make data-driven decisions to improve their SEO efforts.


SEMrush is a feature-rich SEO tool that offers a wide range of capabilities to help website owners, digital marketers, and SEO professionals improve their search engine rankings. One of its most prominent features is keyword research, which allows users to discover the most relevant and profitable keywords for their website or business. The keyword research tool provides detailed information on keyword difficulty, search volume, and competition, allowing users to make informed decisions about their keyword strategy.

Another important feature of SEMrush is competitor analysis. With this tool, users can compare their website's performance against their competitors, identifying their strengths and weaknesses in terms of traffic, rankings, and backlinks. This information can be used to develop a more effective SEO strategy and improve the overall visibility and rankings of a website. SEMrush also provides detailed analytics on advertising and backlink profiles, making it a complete SEO solution for any website looking to improve its search engine rankings.

Screaming Frog

Screaming Frog is a web crawling tool that is widely used by SEO professionals, digital marketers, and website owners for website analysis. One of the key features of Screaming Frog is its ability to crawl a website and provide in-depth analysis of its structure, content, and internal links. This information is crucial for optimizing a website for search engines, as it helps identify technical SEO issues such as broken links, duplicate content, missing title tags, and more.

Another important feature of Screaming Frog is its ability to analyze page titles and meta descriptions. These elements play a crucial role in how a website appears in search engine results, and Screaming Frog provides a quick and easy way to check and optimize them. The tool also allows users to analyze images and crawl JavaScript, which is particularly useful for modern websites that rely heavily on these technologies. With its wide range of features, Screaming Frog is a must-have tool for anyone looking to improve their website's SEO and online visibility.


One of the key features that SEMrush specializes in is keyword research. This feature is crucial for any website that wants to rank higher in search engine results pages (SERPs). SEMrush offers a comprehensive keyword research tool that allows users to search for keywords that are relevant to their business, and it provides insights into their search volume, competition, and cost-per-click. With this information, users can create a list of keywords that they can target to drive more traffic to their website.

In addition, SEMrush provides a keyword difficulty tool that helps users assess the competitiveness of the keywords they want to target. The keyword difficulty tool gives an estimate of how hard it would be to rank for a particular keyword, based on factors such as the number of existing websites targeting that keyword, the quality of the content on those websites, and their authority. This information is useful for website owners and marketers who want to determine which keywords are worth targeting, and which ones are too competitive. By using this feature, users can make informed decisions about the keywords they want to target, and avoid wasting time and resources on keywords that are unlikely to bring results.

Screaming Frog

One of the key features of Screaming Frog is its ability to analyze website architecture and identify technical SEO issues. The tool provides an in-depth crawl analysis of your website, allowing you to easily spot any broken links, missing metadata, or other technical issues that could be hurting your search engine ranking. The website architecture analysis is particularly useful, as it gives you a comprehensive overview of your website structure, including the number of pages, internal links, and redirects. This information is essential in optimizing your website for search engines, as it helps you identify any areas of your site that need improvement.

Another key feature of Screaming Frog is its ability to track keyword rankings and monitor your website's performance in search engines. The tool provides detailed keyword analysis, allowing you to track the position of your keywords and see how your website is performing for each keyword. You can also set up custom alerts to be notified of any changes in your keyword rankings, ensuring that you are always informed about the performance of your website. The ability to monitor keyword rankings is essential for tracking the success of your SEO efforts and making informed decisions about future optimization strategies.


What is the best value?


per month
View Website
5 projects
500 keywords to track
10,000 results per report
3000 reports per day
100,000 crawl pages

Screaming Frog

per month (free option available)
View Website
Find Broken Links, Errors & Redirects
Analyse Page Titles & Meta Data
Review Meta Robots & Directives
Audit hreflang Attributes
Discover Exact Duplicate Pages



In conclusion, both SEMrush and Screaming Frog are popular SEO tools that offer a variety of options and features. SEMrush is a comprehensive digital marketing tool that offers a wide range of features for businesses looking to improve their online presence. Whether you're focused on search engine optimization, pay-per-click advertising, social media marketing, or content creation, SEMrush has the tools you need to succeed. Screaming Frog is a powerful and comprehensive SEO tool that helps businesses improve their online visibility and search ranking. Its wide range of features, including website crawling, analysis of page elements, and broken link checking, make it a valuable asset for businesses looking to optimize their website for search engines. With its user-friendly interface and efficient performance, Screaming Frog is a top choice for businesses of all sizes looking to boost their search engine rankings and reach more customers. Ultimately, both platforms have a lot to offer, and users can choose the one that best fits their preferences.

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