Ubersuggest vs Keyword Tool — How to choose in 2023


What makes them different?

It's likely that you have encountered Ubersuggest and Keyword Tool during your search for SEO tools.

Comparing Ubersuggest and Keyword Tool is not as simple as it may appear at first glance. Both platforms are highly popular, but each offers unique features and benefits. Ubersuggest is a go-to tool for many SEO professionals, digital marketers, and website owners looking to improve their online visibility and search engine rankings.Similarly, Keyword Tool is a comprehensive SEO tool that offers a wide range of features for website owners, digital marketers, and SEO professionals.

So, which platform will you choose? Ubersuggest or Keyword Tool? Keep reading to find out all you need to know!




Keyword research tool

Analyze organic search data

Suggest keyword ideas and questions

Analyze competitors' SEO and PPC strategies

Keyword Tool



Keyword research tool

Generate keyword ideas and long-tail keywords

Analyze keyword competitiveness

Integrates with Google Ads and other platforms


Let's go back to the beginning.

Ubersuggest is a keyword research tool that helps users generate keyword ideas and analyze their competitors' SEO strategies. It was created by Neil Patel, a well-known digital marketer and entrepreneur, in 2017. The tool is user-friendly and provides valuable insights for marketers looking to improve their search engine optimization efforts.

One of the key features of Ubersuggest is its keyword research tool, which provides a comprehensive list of keywords related to a user's target query. It also provides data such as search volume, keyword difficulty, and cost per click (CPC) for each keyword, allowing users to identify the most valuable keywords for their SEO campaigns.

Another feature of Ubersuggest is its competitor analysis tool, which provides insights into the SEO strategies of competitors. This includes information on their top organic search keywords, backlinks, and organic search traffic. This information can be used by users to identify opportunities to improve their own SEO strategies and outperform their competitors.

Ubersuggest also provides a site audit tool, which analyzes a user's website and provides recommendations for improving its SEO. This includes information on technical SEO issues, such as broken links and missing alt tags, as well as content-related issues, such as keyword optimization and meta descriptions. The site audit tool is a valuable resource for users looking to improve the search engine visibility of their websites.

Keyword Tool is a free online keyword research tool that generates a list of relevant keywords and long-tail keywords based on a specific seed keyword. It provides accurate and relevant data to help users identify the most popular and profitable keywords to target in their SEO and PPC campaigns.

The tool uses Google's Autocomplete feature to generate a list of keywords and phrases that people are searching for in Google. This feature provides valuable insights into user intent, allowing users to identify keyword trends and popular topics in their niche. Keyword Tool also provides data on the search volume and cost-per-click (CPC) for each keyword, making it easy for users to prioritize their target keywords based on the competition and profitability.

Keyword Tool was launched in 2013 with the goal of making keyword research accessible and affordable for everyone. The tool quickly became popular among online marketers, bloggers, and small business owners who were looking for a simple and effective way to improve their website's visibility and ranking. Keyword Tool is now used by over 3 million users worldwide and has helped countless businesses and websites increase their online presence and reach more customers.

In addition to the free version of Keyword Tool, the company also offers a premium version with advanced features such as access to Google AdWords data, the ability to generate keyword ideas from YouTube, Bing, Amazon, and other platforms, and support for multiple languages and countries. The premium version is designed for professional marketers, digital agencies, and large businesses who need access to more data and features to take their SEO and PPC campaigns to the next level. Keyword Tool is constantly updating and improving its features to provide users with the most accurate and relevant data possible.

Learn how we do what we do at Mitora Growth Hub.

Perfect for both beginners and experienced professionals, upgrade your skills and achieve your goals with our online courses.


Time to compare the pair.


Offers keyword research and analysis tools to help identify and target the right keywords for your website.

Provides competitor analysis and market intelligence to keep track of industry trends and stay ahead of the competition.

Offers tools to monitor and track website performance, including ranking, traffic, and keyword rankings.

Provides site audit and website health monitoring features to identify and fix technical SEO issues.

Automated keyword ranking tracking and reporting.

Keyword Tool

Extensive keyword research and discovery

Competitor analysis and ad insights

Keyword suggestions based on search engines and countries

Integration with Google AdWords

User-friendly interface and simple data export


Small Business Owners and Entrepreneurs: Ubersuggest is a great tool for small business owners and entrepreneurs who want to improve their online presence. With its user-friendly interface and easy-to-use features, Ubersuggest makes it easy for non-technical users to research keywords, analyze their website, and monitor their search engine rankings. This tool is especially useful for those who are new to SEO and want to start their journey on the right foot.

Digital Marketers and SEO Professionals: Digital marketers and SEO professionals can also benefit from Ubersuggest. The tool provides detailed data and insights on search engine optimization, keyword research, and competitor analysis, which can be used to improve the performance of websites and digital campaigns. With its comprehensive features, Ubersuggest can help digital marketers and SEO professionals to stay ahead of the competition and drive more traffic to their clients' websites.

Content Creators and Bloggers: Content creators and bloggers can also use Ubersuggest to their advantage. By researching keywords and analyzing their website, they can optimize their content for search engines and increase their online visibility. Ubersuggest's keyword research tool helps content creators and bloggers to find popular and relevant topics to write about, while its website analysis feature provides insights on how to improve the performance of their blog or website. With its easy-to-use interface and affordable pricing, Ubersuggest is a great tool for content creators and bloggers who want to grow their online audience.

Keyword Tool

Website Owners and Digital Marketers: These individuals use keyword tools to optimize their website content and improve their search engine rankings. By using a keyword tool, they can identify the keywords that their target audience is searching for, and create content that is optimized for those keywords. This helps to attract more traffic to their website, which can increase conversions and sales.

SEO Professionals: SEO professionals use keyword tools to analyze their clients' websites and competitors' websites. By doing so, they can identify areas where their clients' websites can be optimized to rank higher in search engine results pages (SERPs). Keyword tools provide valuable data such as keyword volume, keyword competition, and keyword trends, which allows SEO professionals to make informed decisions about the keywords they target.

Content Creators: Content creators use keyword tools to research keywords that they can use in their content. This helps to optimize their content for search engines, making it more likely to rank well in SERPs. Keyword tools can provide valuable data such as keyword volume, keyword trends, and related keywords, which allows content creators to create content that is relevant to their target audience. This can result in increased traffic to their website, as well as increased engagement and conversions.


Ubersuggest is a popular SEO tool that provides a wide range of features to help website owners and digital marketers improve their online visibility and search engine rankings. One of its most notable features is its keyword research tool, which provides in-depth analysis of keywords and their related data, including search volume, keyword difficulty, and ranking difficulty. This data is essential for website owners looking to optimize their content and target the right keywords for their website.

Another standout feature of Ubersuggest is its site explorer, which provides a detailed analysis of any website's backlink profile. This includes information on the number of backlinks, the quality of the links, and the most linked-to pages on the website. This data can be used to identify the most authoritative websites in your niche and analyze your own website's backlink profile, allowing you to make informed decisions about which backlinks to pursue and which ones to avoid. Additionally, Ubersuggest also offers a keyword gap analysis tool, which can help you identify keyword opportunities and compare your website's ranking potential with that of your competitors.

Keyword Tool is a keyword research tool that helps users find long-tail and related keywords to improve their search engine optimization and online marketing efforts. It offers a simple yet effective solution for generating a large number of keywords from Google, YouTube, Bing, Amazon, and App Store. With, you can easily find keywords that people are searching for and identify new opportunities for your business or website.

One of the key features of is its ability to generate keyword ideas from Google Autocomplete. This means that it can show you the exact keywords that people are searching for, giving you valuable insights into your target audience's needs and interests. Additionally, provides keyword statistics such as the number of searches per month, competition, and cost-per-click, allowing you to evaluate the potential of each keyword and make informed decisions about your SEO and online marketing strategies. Whether you're a blogger, business owner, or marketer, is a valuable tool that can help you drive more traffic and increase your online visibility.


One feature that Ubersuggest specializes in is keyword research. The tool provides in-depth analysis of keywords and phrases that can be used to optimize website content for search engines. It offers a comprehensive list of related keywords that are popular among users and can be used to drive traffic to your website. The tool also shows the search volume, difficulty level, and competition for each keyword, allowing you to choose the keywords that are most relevant to your niche.

Another feature that Ubersuggest excels in is competitor analysis. With this tool, you can monitor your competitors' websites and see what keywords they are ranking for, what content they are publishing, and how they are building links. This information can be used to identify areas where you can improve your own SEO strategy and improve your rankings. Additionally, Ubersuggest provides information on your competitors' backlinks, so you can see which websites are linking to them and how you can reach out to those websites to build links for your own website.

Keyword Tool is a powerful SEO tool that specializes in keyword research and analysis. This feature allows users to uncover profitable and relevant keywords for their website, which is crucial for improving their search engine rankings. uses advanced algorithms to analyze large amounts of data, generating a comprehensive list of keywords for the user to choose from. This feature also provides valuable insights into the competition, search volume, and trend information, making it easier for users to make informed decisions about their keyword strategy.

In addition to the comprehensive keyword research, also offers detailed keyword analysis and comparison. This feature enables users to compare keywords and understand their relevance and potential impact on their website's search engine ranking.'s keyword analysis is designed to help users identify the best keywords for their website and create a strong and effective keyword strategy. With this feature, users can easily identify the keywords with the highest search volume and competition, and adjust their strategy accordingly to achieve better results. Overall,'s keyword research and analysis feature is a critical component for successful SEO and digital marketing.


What is the best value?


per month
View Website
150 Reports Per Day
1 Projects
150 Chrome Extension Search Limits
125 Tracked Keywords
20 Numbers of locations

Keyword Tool

per month
View Website
Search Volume Data
Cost-Per-Click Data
Google Ads Competition Data
2 Times More Keywords
Competitor Keyword Analysis



In conclusion, both Ubersuggest and Keyword Tool are popular SEO tools that offer a variety of options and features. Ubersuggest is a powerful SEO tool that provides businesses with the insights and tools they need to improve their online visibility and reach more customers. With its user-friendly interface, comprehensive keyword research and analysis features, and site audit tool, Ubersuggest is a valuable resource for businesses looking to optimize their website and improve their search engine ranking. is an essential tool for anyone looking to improve their search engine optimization and online visibility. With its advanced keyword research capabilities, businesses and marketers can quickly and easily discover the best keywords to target to attract more organic traffic to their website. The tool's user-friendly interface and intuitive design make it simple to use, even for those who are new to SEO. also provides valuable insights into the competition, allowing businesses to make informed decisions about which keywords to target. Ultimately, both platforms have a lot to offer, and users can choose the one that best fits their preferences.

Continue learning from our blog.